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The Lower Omo River in south west Ethiopia is home to eight different tribes whose population is about 200,000 and it is there that they've lived there for many centuries. The tribes such as the Daasanach, Kara (or Karo), and the Mursi live along the Omo river and depend on it for their livelihood. The annual flooding of the Omo River feeds the biodiversity of the region and guarantees the food security of the tribes especially as rainfall is low and erratic.
Tip from a pro: To work with the big brands, you need to market yourself in a way that will appeal to these types of clients. The kind of architectural or food photography a hotel chain needs is very different from what a tour company that specializes in extreme travel. Don’t try to work in all genres and styles. That’s a good path to becoming an inadequate photographer. Focus only on the genre and style you love and put all of your heart and effort into it.
Lyn's last tip is to have your own website. "Show off your work on Instagram and Facebook, but do ensure you have a good, easy to use website too. It should have some of your best work (with lots of keywords!), any specialities, and awards/competitions you have won, and your contact details. It's too easy to get carried away, add thousands of images, and forget the basics. Keep it simple."
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