Don’t undersell yourself. You might be doing your dream job, but you can’t do it for love alone – that won’t pay the bills and it will undermine your status as a professional. If clients are buying your work they should pay the going rate. I’Anson advises: “Don’t give pictures away in return for an airfare or hotel accommodation. It’s much harder to charge once you’ve set a precedent like that.”
I introduced myself, telling Chan I had read articles about him. He didn't seem surprised at all, and brought a photo book -carefully wrapped in plastic- to show me more photos and a write up about him, along with other craftsmen in Hong Kong. I had seen Sunset Survivors; a book that tells the stories of Hong Kong’s traditional tradesmen and women through imagery and interviews. It covers a number of curious professions that are quickly falling into obscurity, from fortune telling to face threading and letter writing to bird cage making in the streets of old Hong Kong.
As travel has become more accessible, more and more, the genre is opening up to amateurs and professionals alike. Amateur Travel photography is often shared through sites like Flickr, 500px and 1x. Travel photography, unlike other genres like fashion, product, or food photography, is still an underestimated and relatively less monetized genre, though the challenges faced by travel photographers are lot greater than some of the genres where the light and other shooting conditions may be controllable. Traditionally travel photographers earned money through Stock photography, magazine assignments and commercial projects. Nowadays, the stock photography market has collapsed and more and more photographers are using more innovative methods of earning a living such as through blogging, public speaking, commercial projects and teaching.
When you really love photographing a certain subject, it shows in your work. If you've built a cohesive collection of images around a particular people or place, consider hanging it in a gallery or selling prints or photo books online. Share your work with artist's galleries in and around relevant locales until you find someone who bites. Southwestern USA photographer Brett Edge took it a step further and opened his own gorgeous fine art gallery in Moab, Utah. Photographer Vivienne Gucwa published a coffee table book featuring her New York City photography. Just getting started? Share your work online for exposure, and upload it to print-on-demand websites for effortless print sales.
It was in 2006 when I traveled to the sacred city of Varanasi for the third or fourth time; this time in search of real sadhus rather than those I encountered on the ghats of the river Ganges. The more photogenically flamboyant of those would "earn" a few rupees from tourists and photographers who sought to augment their inventory of exotic portraits of these characters; perhaps paying them a tidy sum if they agreed to be photographed in a rowing boat or next to a temple.
As with all types of photography, smart business sense is key. There are many ways to make a living with travel photography, and much of it extends well beyond your photo gear into social media marketing, content development, negotiation and sales. But the first step is to get out into the world and shoot. Start with anyplace you've been dreaming of traveling, and go! Plan ahead, do some research, and don't shoot like a tourist. Can't afford to travel? Search for opportunities in your nearest city to begin building your portfolio.
Commercial travel photography provides imagery for the $1 trillion global tourism industry. It might include photographing destination hotels and resorts, tourist attractions, scenery, outdoor adventures, local events, cultures, and customs. Images are used for advertising, merchandising, and print sales. With such a huge variety of subject matter, travel photographers employ skills across all photographic disciplines: portraiture, landscape, wildlife, architectural, reportage and event photography.
The image of Sapphire Kiu; a Hong Kong-based model (above), was made in early December 2018 on the famous (or infamous, depending on your point of view) Temple street, and will be part of a forthcoming audio slideshow (aka photo film) titled "The Songstress of Temple Street". It will tell the story of Qin Yi, a famous Shanghai singer in the 1930s, who "returns" to Hong Kong where she started her career. Some of the images were made in Temple's Street Canton Singing House and the Tin Hau Temple.
To be honest, I do not think I will ever make it as a travel photographer. I love travelling and I love capturing my adventures in pictures. And I know that I have some decent ones, but selling them seems like a daunting task. I think I might be better off as a travel journalist, to be honest, if only because that’s an area where I am more confident (and in a way, this article applies to becoming a travel journalist as well). I have, however, tried selling pictures through microstock sites. Getty Images, Shutterstock and Adobe Stock are the ones I have uploaded the highest number of images to. From my experience, these websites require you to spend a long time creating hashtags and correctly labeling your photos for very little reward. It is great because once the work is done, you can earn money forever. But chances are high that you will only get a few cents, if any at all. I think if you are serious about being a photographer, this one is not an option to consider.
Taking the first step: Approach the client with already made photos. Visited a nice hotel during your last vacation? The hotel’s management will probably be very happy to publish your images if they are good. Most likely they won’t pay you as they did not order the images from you, but they will give you a credit under the photo. But this would be a good start as you’re now published and have a working relationship with a known brand for your CV.
Lyn's last tip is to have your own website. "Show off your work on Instagram and Facebook, but do ensure you have a good, easy to use website too. It should have some of your best work (with lots of keywords!), any specialities, and awards/competitions you have won, and your contact details. It's too easy to get carried away, add thousands of images, and forget the basics. Keep it simple."