I introduced myself, telling Chan I had read articles about him. He didn't seem surprised at all, and brought a photo book -carefully wrapped in plastic- to show me more photos and a write up about him, along with other craftsmen in Hong Kong. I had seen Sunset Survivors; a book that tells the stories of Hong Kong’s traditional tradesmen and women through imagery and interviews. It covers a number of curious professions that are quickly falling into obscurity, from fortune telling to face threading and letter writing to bird cage making in the streets of old Hong Kong.
In contrast with most of my peers, I seldom use Photoshop and have never used Lightroom. However, I rely on three post-processing/editing apps as my tools of choice...these are Color Efex Pro (originally of Google and now part of DxO Software, Iridient Developer (the raw image format processing software for macOS, and well known for its ability to process Fujifilm X-Trans raw files), and lastly ON1 Photo Raw ( a raw processor, photo editor and plug-in collection all in one).
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Contacting editors via email can be the best way to have your work seen. Be sure to know the publication before you approach them, and then send through an email with a story/photo feature idea that you believe will fit their publication perfectly. Make sure your pitch is relevant, straight to the point and time sensitive; most print publications will have issues ready months in advance so it’s worth checking their advertising cut-off dates in order to work out what type of content they’ll be after at what time of year. Pitching a summer photo feature when they’re working on winter destinations won’t get you very far!
Embarking on such photographic projects make me look for relevant snippets of history, social mores and art (for example, the occupation of Shanghai by the Japanese in the thirties, the Chinoiserie fad of the 18th century, fictional stories similar to that of Madam Butterfly et al). I also learned the aesthetic of the cheongsam (aka qi pao) in its various forms, and the beauty of Chinese calligraphy. I also scoured the internet for Chinese legends, poetry and songs/music that inspired the 2-3 minutes plots of my photo films; as I call these audio slideshows.
Taking the first step: Approach the client with already made photos. Visited a nice hotel during your last vacation? The hotel’s management will probably be very happy to publish your images if they are good. Most likely they won’t pay you as they did not order the images from you, but they will give you a credit under the photo. But this would be a good start as you’re now published and have a working relationship with a known brand for your CV.
Lyn's last tip is to have your own website. "Show off your work on Instagram and Facebook, but do ensure you have a good, easy to use website too. It should have some of your best work (with lots of keywords!), any specialities, and awards/competitions you have won, and your contact details. It's too easy to get carried away, add thousands of images, and forget the basics. Keep it simple."