Commercial travel photography provides imagery for the $1 trillion global tourism industry. It might include photographing destination hotels and resorts, tourist attractions, scenery, outdoor adventures, local events, cultures, and customs. Images are used for advertising, merchandising, and print sales. With such a huge variety of subject matter, travel photographers employ skills across all photographic disciplines: portraiture, landscape, wildlife, architectural, reportage and event photography.
Hi Jan, so happy to hear this article was useful. I’ll be sharing more on how I manage my photography business over the coming weeks in various articles…typically for Instagram I try to post once daily and for ImageBrief I simply respond to relevant briefs that suit images I already have on file. Keep an eye out for new posts weekly and hopefully I’ll cover something of interest to you 🙂
Approaching a new client can be a lot easier if you happen to be visiting that region, or if it’s where you are based. Start local and contact businesses who you regularly use or that have less than desirable images on their website…put together a proposal and they’ll more than likely say yes if it benefits them! If they’re just starting out on social media you can offer to create a library of social media images they can use over a 3-6month period to generate interest in their product/region.
As travel has become more accessible, more and more, the genre is opening up to amateurs and professionals alike. Amateur Travel photography is often shared through sites like Flickr, 500px and 1x. Travel photography, unlike other genres like fashion, product, or food photography, is still an underestimated and relatively less monetized genre, though the challenges faced by travel photographers are lot greater than some of the genres where the light and other shooting conditions may be controllable. Traditionally travel photographers earned money through Stock photography, magazine assignments and commercial projects. Nowadays, the stock photography market has collapsed and more and more photographers are using more innovative methods of earning a living such as through blogging, public speaking, commercial projects and teaching.
According to Sixth Tone, Laoximen land clearance and resettlement is scheduled for completion by the end of this year with major works to start after this Chinese New Year. This extremely informative blog has a number of well researched articles on the progressive demise of Shanghai's old neighborhoods, and it's well worth the time for those interested to read them.
The more willing you are to travel at a moment's notice, the more opportunities you can access. Day jobs will limit travel, so will mortgages and car payments. Photojournalist Lynsey Addario recently wrote about being 7 months pregnant while on assignment in Gaza. I deeply admire her bravery and commitment to her work, but I imagine many photographers aren't willing to make such compromises. Consider your lifestyle, and how much time you're willing to spend away from home. As for myself, I'm a long-term digital nomad traveling with a suitcase and a backpack and an open mind. Being available and flexible has made a monumental difference to my career.
In March 2018, I traveled to Shanghai to give a lecture and a street workshop at Imaging Group, and recall doing some location scouting in Laoximen with Tamia Tang (my assistant). We met an elderly resident who had lived in her small rooms virtually all her life, and had been told that she would have to vacate them soon. She claimed satisfaction that the city would be offering residents alternative housing or monetary compensation as the weather in Shanghai was too cold for her.