"Back when we started Wanderlust, we would invite photographers in with their portfolios. Nowadays, although we do commission some work, we increasingly use online stock libraries to find images for this website and for our magazines. On the one hand, they libraries have a wide range and make it very easy to search. On the other hand, we can find ourselves wading through pages of very average shots that don't offer anything different or fresh. And, so often we struggle to find what we need due to poor tagging by the photographers."
Devansh Jhaveri is a freelance photographer based in Ahmedabad, India. He has been published in newspapers across India, and his photographs were used as book covers for books by Penguin Books. He has been widely exhibited by Pix Delhi, at the Delhi Photo Festival, the Chennai Salon, and the Asahi Shimbun in Japan. He has also been part of two personal solo shows named Trespass and Distortions. His latest series "The Red Dress Project" was exhibited at the British Council Delhi and will be traveling to other cities this year.
Approaching a new client can be a lot easier if you happen to be visiting that region, or if it’s where you are based. Start local and contact businesses who you regularly use or that have less than desirable images on their website…put together a proposal and they’ll more than likely say yes if it benefits them! If they’re just starting out on social media you can offer to create a library of social media images they can use over a 3-6month period to generate interest in their product/region.
It was in 2006 when I traveled to the sacred city of Varanasi for the third or fourth time; this time in search of real sadhus rather than those I encountered on the ghats of the river Ganges. The more photogenically flamboyant of those would "earn" a few rupees from tourists and photographers who sought to augment their inventory of exotic portraits of these characters; perhaps paying them a tidy sum if they agreed to be photographed in a rowing boat or next to a temple.
If you are a top notch, worldwide known photographer, it is very likely that customers from all over the world will want to use your services (for fashion, events, sports, architecture, products etc.). But as we are focusing on travel photography, commercial organizations that deal with traveling and tourism are more likely to hire you. Notable examples are hotels, tour companies, airlines and so on.
Commercial travel photography provides imagery for the $1 trillion global tourism industry. It might include photographing destination hotels and resorts, tourist attractions, scenery, outdoor adventures, local events, cultures, and customs. Images are used for advertising, merchandising, and print sales. With such a huge variety of subject matter, travel photographers employ skills across all photographic disciplines: portraiture, landscape, wildlife, architectural, reportage and event photography.
Tip from a pro: To work with the big brands, you need to market yourself in a way that will appeal to these types of clients. The kind of architectural or food photography a hotel chain needs is very different from what a tour company that specializes in extreme travel. Don’t try to work in all genres and styles. That’s a good path to becoming an inadequate photographer. Focus only on the genre and style you love and put all of your heart and effort into it.
The deeper you travel into distant lands and cultures, the more varied the people you'll encounter. It can be fun and intriguing to meet people of vastly different cultures. It can also be alienating and even dangerous. I've seen women treated poorly, child labourers hard at work, and helpless animals suffering in the streets. Tolerance for other cultures is necessary to access these places and document the realities within them. Our job as photographers is to observe, with the hope that our images may influence positive social change.
Some libraries already have enough travel shots, but the big online stock libraries are always looking for fresh images, and want to offer as much as variety as possible. So, if you want to submit to a particular library, check you have a good range of high-quality images that are different from the library’s current selection (and as good as, or better!). Libraries will also take a cut of the money you make from selling your images, typically 50%.
Lyn's last tip is to have your own website. "Show off your work on Instagram and Facebook, but do ensure you have a good, easy to use website too. It should have some of your best work (with lots of keywords!), any specialities, and awards/competitions you have won, and your contact details. It's too easy to get carried away, add thousands of images, and forget the basics. Keep it simple."
As an approved photographer on stock libraries, you can possibly get access to client briefs where you can submit your work direct to the client, meaning they’ll consider you for the project and see your profile. Otherwise there’s usually a marketplace type system for you to upload your images and have them added to collections based on themes, destinations and seasons.