Readers of The Travel Photographer blog know of my current long term involvement in documenting Chinese Opera of the diaspora; an involvement that will culminate into the production of a coffee-table book bearing the same title. It is for this reason that the blog has been recently populated with posts with excellent work of Chinese opera by travel and documentary photographers.
Tip from a pro: To work with the big brands, you need to market yourself in a way that will appeal to these types of clients. The kind of architectural or food photography a hotel chain needs is very different from what a tour company that specializes in extreme travel. Don’t try to work in all genres and styles. That’s a good path to becoming an inadequate photographer. Focus only on the genre and style you love and put all of your heart and effort into it.
I have found Alessandro Bergamini's China gallery to hit all the right notes in that regard. Most of his images were made in Guizhou; a province located in the southwestern part of the country, and well known for its traditional rural villages, inhabited by minority groups like the Miao and Dong. Other images in the gallery were made in Guangxi , another autonomous region bordering Vietnam, and home to the famous cormorant fishermen of Guilin. I haven't been but I read that even though the water is too polluted now for fishing to be sustainable, these fishermen are catnip for many photographers, and earn their living in that fashion.
Approaching a new client can be a lot easier if you happen to be visiting that region, or if it’s where you are based. Start local and contact businesses who you regularly use or that have less than desirable images on their website…put together a proposal and they’ll more than likely say yes if it benefits them! If they’re just starting out on social media you can offer to create a library of social media images they can use over a 3-6month period to generate interest in their product/region.
If the instability of the freelance photographer’s way of life isn’t for you, you can always find a day job that involves traveling. Then you can go to lots of places, be paid for it through your job, and do travel photography in your spare time. Jobs like flight attendant, global salesperson, English teacher (or a spy!) are just several of many professions that let you visit your dream locations, without being too risky on the financial side.
1590s, "act of appointing," from Latin destinationem (nominative destinatio) "purpose, design," from past participle stem of destinare "determine, appoint, choose, make firm or fast," from de- "completely, formally" (see de-) + -stinare, related to stare "to stand," from PIE root *sta- "to stand" (see stet). Modern sense (1787) is from place of destination, where one is "destined" to go.
In March 2018, I traveled to Shanghai to give a lecture and a street workshop at Imaging Group, and recall doing some location scouting in Laoximen with Tamia Tang (my assistant). We met an elderly resident who had lived in her small rooms virtually all her life, and had been told that she would have to vacate them soon. She claimed satisfaction that the city would be offering residents alternative housing or monetary compensation as the weather in Shanghai was too cold for her.