Tip from a pro: To work with the big brands, you need to market yourself in a way that will appeal to these types of clients. The kind of architectural or food photography a hotel chain needs is very different from what a tour company that specializes in extreme travel. Don’t try to work in all genres and styles. That’s a good path to becoming an inadequate photographer. Focus only on the genre and style you love and put all of your heart and effort into it.
As travel has become more accessible, more and more, the genre is opening up to amateurs and professionals alike. Amateur Travel photography is often shared through sites like Flickr, 500px and 1x. Travel photography, unlike other genres like fashion, product, or food photography, is still an underestimated and relatively less monetized genre, though the challenges faced by travel photographers are lot greater than some of the genres where the light and other shooting conditions may be controllable. Traditionally travel photographers earned money through Stock photography, magazine assignments and commercial projects. Nowadays, the stock photography market has collapsed and more and more photographers are using more innovative methods of earning a living such as through blogging, public speaking, commercial projects and teaching.
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The World Travel Guide (WTG) is the flagship digital consumer brand within the Columbus Travel Media portfolio. A comprehensive guide to the world’s best travel destinations, its print heritage stretches back 30 years, with the online portal reaching its 15-year anniversary in 2014. Available in English, German, French and Spanish versions, the WTG provides detailed and accurate travel content designed to inspire global travellers. It covers all aspects, from cities to airports, cruise ports to ski and beach resorts, attractions to events, and it also includes weekly travel news, features and quizzes. Updated every day by a dedicated global editorial team, the portal logs 1 million+ unique users monthly.
Lyn's last tip is to have your own website. "Show off your work on Instagram and Facebook, but do ensure you have a good, easy to use website too. It should have some of your best work (with lots of keywords!), any specialities, and awards/competitions you have won, and your contact details. It's too easy to get carried away, add thousands of images, and forget the basics. Keep it simple."