Lyn's last tip is to have your own website. "Show off your work on Instagram and Facebook, but do ensure you have a good, easy to use website too. It should have some of your best work (with lots of keywords!), any specialities, and awards/competitions you have won, and your contact details. It's too easy to get carried away, add thousands of images, and forget the basics. Keep it simple."
Tip from a pro: To work with the big brands, you need to market yourself in a way that will appeal to these types of clients. The kind of architectural or food photography a hotel chain needs is very different from what a tour company that specializes in extreme travel. Don’t try to work in all genres and styles. That’s a good path to becoming an inadequate photographer. Focus only on the genre and style you love and put all of your heart and effort into it.
After spending the last 6 years fiddling and learning photography, my wife and I are about to move to Cambridge, UK from Melbourne. We are planning to post and write about our European trips in a capacity that is more than just telling our family what we are doing with the goal of allowing our work to eventually pay for our travel. Our first real post will be up soon, looking at our short weekend trip into the Wimmera/Mallee to visit the new Silo Art in the region. My Wife is a much better writer than I am and is currently editing!
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