Soon after, in early 1985, the company received the first two of its leased Lockheed L-1011 aircraft. One aircraft was used to launch Hawaiian's first scheduled operation out of Hawaiʻi, daily Honolulu-Los Angeles services. This new service put Hawaiian in direct competition with the major US air carriers for the first time in its history.[20] Throughout 1985 and 1986, Hawaiian Airlines added additional L-1011s to its fleet and used them to open up services to other West Coast gateway cities such as San Francisco, Seattle, Portland, Las Vegas, and Anchorage, which placed Hawaiian in further competition against the major US airlines.[21]
Approaching a new client can be a lot easier if you happen to be visiting that region, or if it’s where you are based. Start local and contact businesses who you regularly use or that have less than desirable images on their website…put together a proposal and they’ll more than likely say yes if it benefits them! If they’re just starting out on social media you can offer to create a library of social media images they can use over a 3-6month period to generate interest in their product/region.

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(= go, move) → sich bewegen; (sound, light) → sich fortpflanzen; light travels at … → die Lichtgeschwindigkeit beträgt …; we were travelling (Brit) or traveling (US) at 80 kph → wir fuhren 80 km/h; the parts travel along the conveyor belt → die Teile werden vom Förderband weiterbefördert; the electricity travels along the wire → der Strom fließt durch den Draht; you were travelling (Brit) or traveling (US) too fast → Sie sind zu schnell gefahren; he was certainly travelling (Brit) or traveling (US)! (inf) → er hatte vielleicht einen Zahn drauf! (inf); wow! that’s travelling (Brit) or traveling (US)! (inf) → Mann, das ist aber schnell!
In August 2012, Hawaiian announced an upgrade to its economy-class inflight U.S. mainland service. Among the upgrades were a new menu, a complimentary glass of wine on lunch/dinner flights and a free tropical cocktail before landing on breakfast flights. This was in contrast to other airlines cutting back on meal service.[99] According to Hawaiian's CEO Mark Dunkerley: 

As an approved photographer on stock libraries, you can possibly get access to client briefs where you can submit your work direct to the client, meaning they’ll consider you for the project and see your profile. Otherwise there’s usually a marketplace type system for you to upload your images and have them added to collections based on themes, destinations and seasons.
One of the facets of my photography is the one that involves fashion, travel, tradition, culture, history and last but certainly not least, storytelling. Despite searching for similar work on the internet, I wasn't able to find an equivalent for such a production. Sure, there are many extremely talented photographers who specialize in awesome fashion and glamour imagery, and some who even go to striking artistry with fantastical extremes in makeup and elaborate backgrounds (such as the well known Japanese photographer Haseo, as an example).
Heading into the 1990s, Hawaiian Airlines faced financial difficulties, racking up millions of dollars in losses throughout the previous three years. Due to the airline's increasingly unprofitable operations, it filed for Chapter 11 bankruptcy protection in September 1993. During this time, the company reduced many of its costs: reorganizing its debt, wrestling concessions from employees, cutting overcapacity, and streamlining its fleet by disposing many of the planes it had added to its fleet just a few years earlier.[24]

In March 2003, Hawaiian Airlines filed for Chapter 11 bankruptcy protection for the second time in its history. The airline continued its normal operations, and at the time was overdue for $4.5 million worth of payments to the pilots' pension plan. Within the company, it was suggested that the plan be terminated. As of May 2005, Hawaiian Airlines had received court approval of its reorganization plan. The company emerged from bankruptcy protection on June 2, 2005, with reduced operating costs through renegotiated contracts with its union work groups; restructured aircraft leases; and investment from RC Aviation, a unit of San Diego-based Ranch Capital, which bought a majority share in parent company Hawaiian Holdings Inc in 2004.


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Besides the travel publications like National Geographic Traveler, Conde Nast Traveler, etc., the demand for this genre exists in industries like Travel, Photo Education, etc. Many travel photographers are today leading photo-tours through companies such as Intrepid Exposures, utilising their knowledge of unique travel locations, experience of working as professional photographers and using this to help travel enthusiasts take great travel images during their trips. Many others are doubling up as educators in the field of ambient light photography. Some of them are doing assignments which intrinsically use their strengths, e.g. shooting exteriors or interiors of buildings for architects and interior designers. Photographers like Steve McCurry are often commissioned to shoot commercial advertising work using their skills from travel and documentary photography to produce powerful advertising images.


Commercial travel photography provides imagery for the $1 trillion global tourism industry. It might include photographing destination hotels and resorts, tourist attractions, scenery, outdoor adventures, local events, cultures, and customs. Images are used for advertising, merchandising, and print sales. With such a huge variety of subject matter, travel photographers employ skills across all photographic disciplines: portraiture, landscape, wildlife, architectural, reportage and event photography.
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