In August 2012, Hawaiian announced an upgrade to its economy-class inflight U.S. mainland service. Among the upgrades were a new menu, a complimentary glass of wine on lunch/dinner flights and a free tropical cocktail before landing on breakfast flights. This was in contrast to other airlines cutting back on meal service.[99] According to Hawaiian's CEO Mark Dunkerley:
You can offer photography services to any business in the travel/tourism industry at your destination of choice. Opportunities are plentiful, whether you're selling your services or offering a trade. Going skiing in Colorado? Get in touch with local lodges about trading photography for a free stay. Vacationing in Vienna? Talk to the local tourism board about shooting a few photos for a fee. I recently made a deal like this in Cape Town shooting a month-long campaign with their tourism board, which resulted in a promotional blog post and lead to even more work. Remember that a strong portfolio goes a long way, and as it grows, so will your opportunities.

"Back when we started Wanderlust, we would invite photographers in with their portfolios. Nowadays, although we do commission some work, we increasingly use online stock libraries to find images for this website and for our magazines. On the one hand, they libraries have a wide range and make it very easy to search. On the other hand, we can find ourselves wading through pages of very average shots that don't offer anything different or fresh. And, so often we struggle to find what we need due to poor tagging by the photographers." 
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