For the Aztec and Toltec pre-Hispanic cultures, death was a natural phase of life. The dead were still members of the community, kept alive in memory and spirit, and during Día de los Muertos, they temporarily returned to Earth. Nowadays, people flock to cemeteries to be with the souls of the dead, and build private altars with photographs of the dead, and their favorite foods and beverages. The gatherings are often joyous in tone, and the families remember the lives of the departed.
In August 2012, Hawaiian announced an upgrade to its economy-class inflight U.S. mainland service. Among the upgrades were a new menu, a complimentary glass of wine on lunch/dinner flights and a free tropical cocktail before landing on breakfast flights. This was in contrast to other airlines cutting back on meal service. According to Hawaiian's CEO Mark Dunkerley: