However, the most challenging of all the tasks involved in producing these photo films is to have the models literally become actors in the stories...not only because I want them to look the part of the betrayed lover, of the returning scorned avenger, of the famous singer haunting her past venues, but because I like them to narrate the story itself.
In August 2012, Hawaiian announced an upgrade to its economy-class inflight U.S. mainland service. Among the upgrades were a new menu, a complimentary glass of wine on lunch/dinner flights and a free tropical cocktail before landing on breakfast flights. This was in contrast to other airlines cutting back on meal service. According to Hawaiian's CEO Mark Dunkerley:
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