In February 2015, Frontier announced that they will begin service to several destinations from Atlanta adding the airport as a focus city. In July, Frontier also began decreasing service from Washington Dulles International Airport removing the airport as a focus city. In early 2016 Frontier announced major route expansion from airports nationwide including Atlanta, Chicago, Cincinnati, Cleveland, Orlando, and Philadelphia.[55] In June 2016, Frontier re-established service to Port Columbus International Airport.[56] In May 2017, the airline announced opening a new crew base in Las Vegas in the fall 2017 to improve operational reliability and potentially create new jobs in Las Vegas.[57] In December 2017, Frontier began service to Buffalo, New York, with service to Denver, Colorado, and Florida, including Miami, Fort Myers, Orlando, and Tampa.[58]
In 2008, jetBlue partnered with Irish flagship carrier Aer Lingus to allow passengers to switch between airlines on a single ticket for flights with connections in New York–JFK or Boston Logan. Unlike traditional codeshare agreements, the companies cannot sell seats on each other's flights, so customers initiate the purchase on one airline's website and then are transferred to the other site to complete the transaction.[105][106]

Animal concepts used in the livery extend into Frontier's marketing as well. Each animal has a specific name.[87] Animal aircraft used in their radio and television commercials include Jack the rabbit, Grizwald the bear, Foxy the fox (for whom Jack has a crush), Flip the dolphin (who always gets stuck going to Chicago rather than the warmer climates the others are going to), Larry the lynx, Hector the sea otter, and Sal the cougar. New additions are Penguins Jim, Joe, Jay, and Gary, a barbershop-style quartet, singing the praises of EarlyReturns to an audience of Frontier's well-known characters from the "a whole different animal" campaign, Hector the otter, advertising Frontier's expanding service to Mexico, and Polly the Parrot, who won the new animal audition in 2012.
On April 10, 2008, Frontier filed for Chapter 11 bankruptcy in reaction to the intent of its credit card processor, First Data, to withhold significant proceeds from ticket sales.[23][better source needed] First Data decided that it would withhold 100% of the carrier's proceeds from ticket sales beginning May 1.[24] According to Frontier's press release, "This change in practice would have represented a material change to our cash forecasts and business plan. Unchecked, it would have put severe restraints on Frontier's liquidity..." Its operation continued uninterrupted, though, as Chapter 11 bankruptcy protected the corporation's assets and allowed restructuring to ensure long-term viability.[citation needed] After months of losses, Frontier Airlines reported that they made their first profit during the month of November 2008, reporting US$2.9 million in net income for the month.[25]
In 2011, JetBlue made interline agreements with Virgin Atlantic and Jet Airways, both of which have since been terminated.[112][113] Since 2012, JetBlue has had an interlining agreement with Air China. It also established an interline agreement with Porter Airlines connecting from Billy Bishop Toronto City Airport to US destinations through Boston and Newark.[114]
Please do not book through Travelocity. You'll be saving yourself a lot of grief that can be avoided. I just got off the phone with them and this has got to be one of my worst experiences ever and we travel a lot! I booked a flight for a family member and received a confirmation email. Few hours later, I received another email stating that I need to call Revenue Protection Department to verify my purchase. Ok, I called and spoke to an Indian rep named Clement. I have Indian friends who are great but it's not great when you sound inexperienced, can't speak fluent English, mumbles constantly and your idea of security questions amounts to my name and the traveler's name and was told, "You're good to go". I never received the email confirmation after that call as promised. Called back the actual number on Travelocity.com and had an Indian rep who promptly told me that I still wasn't verified and I have to speak to the Revenue Protection Department. I told her I just spoke to them and she said she has to transfer me because they are the only ones who can help me. Spoke to another Indian called Jake from Revenue Protection Department. Mumbled again, broken English, couldn't answer my questions and asked me my name and traveler's name and said, "You're good to go" and again, no email as promised. By this time, it's already been an hour. I called the main number again and asked for a manager or supervisor and found out that I received an Indian "Senior Agent" named Harry. I asked him for his "real" name, he kept on insisting it was Harry. I said politely (though I was about to scream!!!) that you are obviously indian so you must have an Indian name and he finally mumbled his name and I worked it out with him for at least a few mins before getting, "Hitesh". I told him I wanted to speak to a supervisor and he transferred me to one who again, an Indian who couldn't speak proper English and while i was trying to address my concerns about Travelocity's lack of service and competence, he kept interrupting and asked, "But you got your confirmation email already, right?" But that's beside the point, why tell your customers you're "good to go" when obviously I'm not? And if things couldn't get any worse, he hung up on me while I was speaking half-way. I am NEVER EVER going to use Travelocity again!!!
On October 22, 2008, jetBlue opened its new primary hub at John F. Kennedy International Airport (JFK), Terminal 5, or simply T5. The mostly new terminal, costing approximately $800 million,[41] partially encircles the historic TWA Flight Center, the former Trans World Airlines terminal designed by Eero Saarinen, which remains closed. According to the plan, passengers will eventually be able to check in for flights in the landmark building, then transfer to the new structure via the original passenger departing-arrival tubes from Saarinen's original terminal and its 1969 addition by Roche-Dinkeloo.[42]
jetBlue's first major advertising campaign incorporated phrases like "Unbelievable" and "We like you, too". Full-page newspaper advertisements boasted low fares, new aircraft, leather seats, spacious legroom, and a customer-service-oriented staff committed to "bringing humanity back to air travel".[92] With a goal of raising the bar for in-flight experience, jetBlue became the first airline to offer all passengers personalized in-flight entertainment. In April 2000, flat-screen monitors installed in every seatback allow customers live access to over 20 DirecTV channels at no additional cost.[93] 

While its financial performance started showing signs of improvement, in February 2007, jetBlue faced a crisis, when a snowstorm hit the Northeast and Midwest, throwing the airline's operations into chaos. Because jetBlue followed the practice of never cancelling flights, it desisted from calling flights off, even when the ice storm hit and the airline was forced to keep several planes on the ground. Because of this, passengers were kept waiting at the airports for their flights to take off. In some cases, passengers who had already boarded their planes were kept waiting on the apron for several hours and were not allowed to disembark. However, after all this, the airline was eventually forced to cancel most of its flights because of prevailing weather conditions.[17] The fiasco reportedly cost JetBlue $30 million.[18]
Air travel is undoubtedly the fastest and the safest way to travel which opens up a market for several companies to become your preferred airlines. In such a scenario, when the passenger is literally spoilt for choice and can easily acquire the best deals easily, it sometimes ironically becomes difficult for one to choose any one airline amongst so many. This is why an airline which can make permanent customers out of first time fliers is the one that can actually survive. One such airline is the Allegiant Air.

In July 2012, the U.S. Department of Transportation fined Travelocity $180,000 after discovering that Travelocity's “flexible dates tool” did not always include fuel surcharges that were part of many international airfares in violation of the Department's rules requiring all carrier-imposed surcharges and fees to be included in every advertised fare. In addition, the DOT found that the customer was informed only on the final page before purchasing the ticket that some itineraries required a paper ticket with a minimum additional delivery fee of $29.95.[29]


In 2014, Frontier announced it would be transitioning into an ultra-low cost carrier.[47] Frontier will also cut several flights and jobs at their Denver hub and transition them to different markets. On January 16, 2015 Frontier announced that it will close both its Denver and Milwaukee call centers, laying off 1,300 employees and outsourcing the jobs to call center company, Sitel, which operates a large call center for Frontier in Las Cruces, New Mexico.[48] As part of its transition to an ultra-low-cost airline, Frontier Airlines joined Spirit and Allegiant in June 2015 in removing its toll-free telephone number for customer service.[49] 

As part of its plan to stay competitive in reaction to the entry of Southwest Airlines into Denver, the company underwent a reorganization early in 2006. On April 3, 2006, Frontier created Frontier Airlines Holdings (FRNT), a holding company incorporated in Delaware to take advantage of favorable tax laws in that state. The corporate headquarters did not leave Colorado.[21] 

jetBlue expanded service to the Caribbean, including to St. Maarten and Puerto Plata commencing January 10, 2008. With these additional destinations, jetBlue serves a total of twelve Caribbean/Atlantic destinations including Aruba; Barbados; Bermuda; Cancún; Nassau; Aguadilla; Ponce; San Juan, Puerto Rico; Santiago; and Santo Domingo, Dominican Republic.[citation needed]
In February 2015, Frontier announced that they will begin service to several destinations from Atlanta adding the airport as a focus city. In July, Frontier also began decreasing service from Washington Dulles International Airport removing the airport as a focus city. In early 2016 Frontier announced major route expansion from airports nationwide including Atlanta, Chicago, Cincinnati, Cleveland, Orlando, and Philadelphia.[55] In June 2016, Frontier re-established service to Port Columbus International Airport.[56] In May 2017, the airline announced opening a new crew base in Las Vegas in the fall 2017 to improve operational reliability and potentially create new jobs in Las Vegas.[57] In December 2017, Frontier began service to Buffalo, New York, with service to Denver, Colorado, and Florida, including Miami, Fort Myers, Orlando, and Tampa.[58] 

On January 11, 2007, Frontier Airlines signed an 11-year service agreement with Republic Airlines. Under the agreement, Republic was to operate 17, 76-seat Embraer 170 aircraft for the former Frontier JetExpress operations. At the time the contract was canceled in April 2008, Republic Airlines operated 11 aircraft for Frontier Airlines, with the remaining six aircraft expected to join the fleet by December 2008. With the integration of Republic aircraft, the 'JetExpress' denotation was removed. Subsequent to the cessation of Horizon's services for Frontier in December 2007, all flights operated by Republic were sold and marketed as "Frontier Airlines, operated by Republic Airlines." The first market created specifically for the Embraer 170 was Louisville, Kentucky, which began on April 1, 2007. Service to Louisville was suspended in August 2008 but restarted in April 2010.[citation needed]

Air travel is undoubtedly the fastest and the safest way to travel which opens up a market for several companies to become your preferred airlines. In such a scenario, when the passenger is literally spoilt for choice and can easily acquire the best deals easily, it sometimes ironically becomes difficult for one to choose any one airline amongst so many. This is why an airline which can make permanent customers out of first time fliers is the one that can actually survive. One such airline is the Allegiant Air.
JetBlue's in-flight options consist of gate-to-gate Fly-Fi service, offering over one hundred channels of DIRECTV, Sirius XM Radio, and movies, and on the Airbus A321, a 15″ interactive video screen which is not available on the rest of the fleet. JetBlue's partnership with Amazon lets customers watch Amazon Prime videos by connecting to Wi-Fi and downloading the Amazon Video app on their mobile phone or tablet. The in-flight WiFi under the "Fly-Fi" network is complimentary on all flights, at speeds of 12–15 megabits per second.

In 2008, jetBlue partnered with Irish flagship carrier Aer Lingus to allow passengers to switch between airlines on a single ticket for flights with connections in New York–JFK or Boston Logan. Unlike traditional codeshare agreements, the companies cannot sell seats on each other's flights, so customers initiate the purchase on one airline's website and then are transferred to the other site to complete the transaction.[105][106]
jetBlue's first major advertising campaign incorporated phrases like "Unbelievable" and "We like you, too". Full-page newspaper advertisements boasted low fares, new aircraft, leather seats, spacious legroom, and a customer-service-oriented staff committed to "bringing humanity back to air travel".[92] With a goal of raising the bar for in-flight experience, jetBlue became the first airline to offer all passengers personalized in-flight entertainment. In April 2000, flat-screen monitors installed in every seatback allow customers live access to over 20 DirecTV channels at no additional cost.[93]
Frontier has a three-tier frequent flyer status program. The tiers are Elite 20K (earned by flying 20,000 Status Qualifying Miles [SQM] or 25 segments in a calendar year), Elite 50K (50,000 SQM or 50 segments), and Elite 100K (100,000 SQM or 100 segments). Elite benefits include free carry-on and checked bags, advance seat assignment and family seating, priority boarding, redemption fee waiver, stretch seating, Discount Den membership, and mileage multipliers.[74]
jetBlue expanded service to the Caribbean, including to St. Maarten and Puerto Plata commencing January 10, 2008. With these additional destinations, jetBlue serves a total of twelve Caribbean/Atlantic destinations including Aruba; Barbados; Bermuda; Cancún; Nassau; Aguadilla; Ponce; San Juan, Puerto Rico; Santiago; and Santo Domingo, Dominican Republic.[citation needed]
Travelocity was created in 1995 through a joint venture between Worldview Systems Corporation and Sabre Holdings. The founding team at Worldview conceived of the idea in 1994 as an extension to their online travel database offering which had been distributed through Sabre, Bloomberg, AOL and many others. The founding team at Worldview joined with distribution partner Sabre in a 50-50 JV that resulted in the development and launch of Travelocity in 1995-1996. The founding members of the Travelocity team, responsible for the conception, development and launch at Worldview were: Steve Baloff (Founder, CEO), Sam Haugh (VP Operations), BD Goel (VP Engineering), Neil Checkoway (VP Marketing), Steve Bengston (VP Business Development), Helen Zia (Editor-in-Chief) and Katherine Chesbrough(CFO). Later in 1996, Worldview's investors (Advanced Publication and Ameritech) sold their stake in Travelocity to a subsidiary of Sabre Holdings and was run by long-time Sabre information technology executive Terry Jones.[4] As one of the pioneers of web-based disintermediation, Travelocity.com was the first website that allowed consumers the ability to reserve, book, and purchase tickets without the help of a travel agent or broker.[4] In addition to airfares, the site also permits consumers to book hotel rooms, rental cars, cruises and packaged vacations.[3]

jetBlue's founders had set out to call the airline "Taxi" and therefore have a yellow livery to associate the airline with New York. The idea was dropped, however, for several reasons: the negative connotation behind New York City taxis; the ambiguity of the word taxi with regard to air traffic control; and threats from investor JP Morgan to pull its share ($20 million of the total $128 million) of the airline's initial funding unless the name was changed.[13]


After making a codeshare agreement with Lufthansa that went into effect in 2010, jetBlue transitioned to the Sabre reservation system used by Lufthansa,[107] enabling the airlines to sell tickets on each other's flights, transfer luggage and passengers between the two carriers, and combine frequent flyer programs,.[108] By making use of JetBlue's North America routes as a feeder network, the agreement put Lufthansa in a position to operate quasi-hubs in New York–JFK and Boston Logan.
In 2009, jetBlue announced that it was looking for a new headquarters location, and was considering moving either within the New York City metropolitan area or to the Orlando, Florida area.[83] In April 2009, Helen Marshall, the president of the Borough of Queens, said that the City of New York was trying to keep JetBlue in the city;[84] in January 2010, the CEO of JetBlue, Dave Barger, and Governor of Florida Charlie Crist met in Tallahassee, Florida to discuss a possible move to Orlando.[85] A decision was expected by March 2010,[86] although a move would not happen until 2012, when its lease in the Forest Hills Tower expired.[87]
On October 22, 2008, jetBlue opened its new primary hub at John F. Kennedy International Airport (JFK), Terminal 5, or simply T5. The mostly new terminal, costing approximately $800 million,[41] partially encircles the historic TWA Flight Center, the former Trans World Airlines terminal designed by Eero Saarinen, which remains closed. According to the plan, passengers will eventually be able to check in for flights in the landmark building, then transfer to the new structure via the original passenger departing-arrival tubes from Saarinen's original terminal and its 1969 addition by Roche-Dinkeloo.[42]
As of April 2019, jetBlue Airways flies to 102 destinations in North, Central, and South America; including destinations in Aruba, The Bahamas, Barbados, Bermuda, Cayman Islands, Colombia, Costa Rica, Cuba, the Dominican Republic, Ecuador, Grenada, Haiti, Jamaica, Mexico, Peru, Puerto Rico, Saint Maarten, Saint Lucia, Trinidad and Tobago, Turks and Caicos Islands, and the United States.[100]
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