As jetBlue gained market share, they found a unique positioning where they competed with other low-cost carriers (e.g. Southwest, and Frontier), as well as major carriers (e.g. American, United, and Delta). Amenities such as their live in-flight television, free and unlimited snack offerings, comfortable legroom, and unique promotions fostered an image of impeccable customer service that rivaled the major airlines, while competitive low fares made them a threat to low-cost no-frills carriers as well.[94]

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On August 4, 2008, the Associated Press reported that jetBlue would replace their recycled pillows and blankets with an "eco-friendly" pillow and blanket package that passengers would have to purchase for use. Each package will cost $7 and will include a $5 coupon from retailer Bed, Bath and Beyond. This decision is the latest in a series of moves designed to increase revenue. jetBlue told the Associated Press that it expects to collect $40 million from passengers selecting seats with extra legroom and $20 million from passengers paying $15 to check a second bag. As of September 8, 2008 JetBlue charges passengers $10–30 for an extended-leg-room seat depending on the length of the flight.[37]
Various consumer rights organizations and activists called for the creation of a government mandated “Bill of Rights” to protect air travelers from future experiences similar to the one previously described. On February 20, 2007, jetBlue released an apologetic response to the events that had taken place less than a week before with the creation of their Customer Bill of Rights, which offers financial reciprocation if a customer's flight is delayed or cancelled.[99]
Ladies and gentleman, she said YES!💍 👰🏼 Last Friday, on a flight from Huntington, WV to St. Petersburg, FL, Johnny Cooper got down on one knee and proposed to his (now) fiance Faith Robinette. He spent weeks coordinating the whole thing, working with our team to ensure everything went as planned for the perfect proposal. This is why we fly - to be a part of your special life moments. 💑
In July 2017, Frontier announced 21 new cities and 84 new routes. These cities include Buffalo, Charleston, S.C., Pensacola, Jackson Hole, Palm Springs, San Jose, Reno, Little Rock, and Tulsa. Destinations that saw a significant bump-up in new service include Austin, Cincinnati, Long Island/Islip, N.Y., Miami, Orlando, Providence, San Antonio, and Tampa.[68]

jetBlue previously had its headquarters at 80–02 Kew Gardens Road,[80] and then in the Forest Hills Tower, both in Forest Hills, Queens, New York City,[81][80] 6 miles (9.7 km) from the current office in Long Island City.[82] In 2001 the airline had announced that it wanted to take 74,000 square feet (6,900 m2) of space in the Forest Hills Tower, and by December 2002 announced that it planned to increase its leased space.
Please do not book through Travelocity. You'll be saving yourself a lot of grief that can be avoided. I just got off the phone with them and this has got to be one of my worst experiences ever and we travel a lot! I booked a flight for a family member and received a confirmation email. Few hours later, I received another email stating that I need to call Revenue Protection Department to verify my purchase. Ok, I called and spoke to an Indian rep named Clement. I have Indian friends who are great but it's not great when you sound inexperienced, can't speak fluent English, mumbles constantly and your idea of security questions amounts to my name and the traveler's name and was told, "You're good to go". I never received the email confirmation after that call as promised. Called back the actual number on Travelocity.com and had an Indian rep who promptly told me that I still wasn't verified and I have to speak to the Revenue Protection Department. I told her I just spoke to them and she said she has to transfer me because they are the only ones who can help me. Spoke to another Indian called Jake from Revenue Protection Department. Mumbled again, broken English, couldn't answer my questions and asked me my name and traveler's name and said, "You're good to go" and again, no email as promised. By this time, it's already been an hour. I called the main number again and asked for a manager or supervisor and found out that I received an Indian "Senior Agent" named Harry. I asked him for his "real" name, he kept on insisting it was Harry. I said politely (though I was about to scream!!!) that you are obviously indian so you must have an Indian name and he finally mumbled his name and I worked it out with him for at least a few mins before getting, "Hitesh". I told him I wanted to speak to a supervisor and he transferred me to one who again, an Indian who couldn't speak proper English and while i was trying to address my concerns about Travelocity's lack of service and competence, he kept interrupting and asked, "But you got your confirmation email already, right?" But that's beside the point, why tell your customers you're "good to go" when obviously I'm not? And if things couldn't get any worse, he hung up on me while I was speaking half-way. I am NEVER EVER going to use Travelocity again!!!
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Also in 2010, JetBlue entered into interline booking agreements with South African Airways[109] and American Airlines[110] to facilitate luggage transfers between airlines for passengers with connecting flights on a different carrier. The agreement with American included JetBlue's 18 destinations not served by American and American's 12 international flights out of New York–JFK and Boston Logan. In addition, American gave JetBlue 8 round trips slots out of Washington National in D.C. and 2 out of Westchester, New York. In return, JetBlue gave American 6 round trips out of New York–JFK. The agreement with American Airlines has since ended according to JetBlue's website.[111]
^ Jump up to: a b c "JetBlue 2017 Annual Report" (PDF). p. 8. Retrieved 2018-09-19. We are a predominately point-to-point system carrier, with the majority of our routes touching at least one of our six Focus Cities: New York, Boston, Fort Lauderdale-Hollywood, Orlando, Long Beach and San Juan, Puerto Rico. During 2017, over 92% of our Customers flew on nonstop itineraries. 
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