In March 2002, Travelocity acquired last minute travel specialist Site59.com.[9] The CEO and founder of Site59, Michelle Peluso, joined Travelocity with the acquisition as senior vice president, product strategy and distribution. Peluso became Travelocity's COO in April 2003 and was then named president and chief executive officer of Travelocity in December 2003.[3] Many members of Peluso's former management team at Site59 were appointed to senior management positions at Travelocity including Jeffrey Glueck (Chief Marketing Officer), Tracey Weber (President, North America), Josh Hartmann (Chief Technology Officer) and Jonathan Perkel (Senior Vice President and General Counsel).[10]

jetBlue also utilizes various forms of advertising media. They use print, online, and television ads as well as advertisements on popular social media sites including Hulu and YouTube. jetBlue emphasizes a secondary slogan, "If you wouldn't take it on the ground, don't take it in the air" poking fun at competitors with hidden fees, little, or no amenities and what jetBlue considers an unacceptable level of customer service.[97]
In August 2012, Travelocity faced a viral controversy when it offered a $200 coupon code to attendees at the National Federation of the Blind annual conference in Dallas. After the NFB posted the code on Twitter without mentioning the attendee restriction, Travelocity re-tweeted it without noticing the error but deleted the tweet a day later. After some travel blogs and message boards resposted the code, many ineligible travelers used the code.[30] Travelocity responded by cancelling all trips that used the code who weren't on the list of attendees at the NFB annual conference. This resulted in a barrage of complaints from customers angry to see their trips suddenly cancelled.[31]
In February 2015, Frontier announced that they will begin service to several destinations from Atlanta adding the airport as a focus city. In July, Frontier also began decreasing service from Washington Dulles International Airport removing the airport as a focus city. In early 2016 Frontier announced major route expansion from airports nationwide including Atlanta, Chicago, Cincinnati, Cleveland, Orlando, and Philadelphia.[55] In June 2016, Frontier re-established service to Port Columbus International Airport.[56] In May 2017, the airline announced opening a new crew base in Las Vegas in the fall 2017 to improve operational reliability and potentially create new jobs in Las Vegas.[57] In December 2017, Frontier began service to Buffalo, New York, with service to Denver, Colorado, and Florida, including Miami, Fort Myers, Orlando, and Tampa.[58]

In October 2013, jetBlue introduced Mint, a premium cabin service on transcontinental and select Caribbean flights. The service began in 2014, using the Airbus A321-231 aircraft ordered by jetBlue. These planes are outfitted with winglets, as well as with "lie flat" seats, and moveable partitions that can create small suites on the airplane.[56] Called "Mint" by jetBlue, these planes are configured with 16 business-class seats and 143 economy seats, instead of an all-economy configuration of 190 seats.[57]


In July 2012, the U.S. Department of Transportation fined Travelocity $180,000 after discovering that Travelocity's “flexible dates tool” did not always include fuel surcharges that were part of many international airfares in violation of the Department's rules requiring all carrier-imposed surcharges and fees to be included in every advertised fare. In addition, the DOT found that the customer was informed only on the final page before purchasing the ticket that some itineraries required a paper ticket with a minimum additional delivery fee of $29.95.[29]
Frontier Miles is the frequent-flyer program for Frontier Airlines, replacing the EarlyReturns program, which existed from 2003 to 2018.[70] Frontier Miles can be earned by flying Frontier Airlines, using the Frontier Airlines World MasterCard, or by spending at partner hotels, car rental chains, cruises, and merchants.[71] Frontier Miles can be redeemed for flights, magazine subscriptions, and car rentals.[72] Since February 2019, hotel stays are also part of the redemption options.[73]

In July 2016, jetBlue announced commercial flights from the United States to Cuba will commence in late August.[64][65] On August 31, 2016, JetBlue Flight 387 from Fort Lauderdale–Hollywood International Airport to Abel Santamaría Airport, in Santa Clara, became the first scheduled commercial flight between the United States and Cuba in 55 years.[66] Only charter flights were allowed under previous rules, which required that passengers had to arrive more than 4 hours before the scheduled departure and often endure long lines for documentation checks, late flight arrivals, and pay high baggage fees.[67]
On March 22, 2010, jetBlue announced it would remain in the New York City area, in Long Island City,[88] because of the airline's historical links to the city, the cost of staff relocations, the airline's desire to retain access to financial markets, and because Aer Lingus and Lufthansa, jetBlue's marketing partners, fly into JFK Airport.[89] jetBlue planned to combine its Forest Hills and Darien, Connecticut offices, together about 1,000 employees, into about 200,000 square feet (19,000 m2) in the Brewster Building by mid-2012.[90]
In October 2013, jetBlue introduced Mint, a premium cabin service on transcontinental and select Caribbean flights. The service began in 2014, using the Airbus A321-231 aircraft ordered by jetBlue. These planes are outfitted with winglets, as well as with "lie flat" seats, and moveable partitions that can create small suites on the airplane.[56] Called "Mint" by jetBlue, these planes are configured with 16 business-class seats and 143 economy seats, instead of an all-economy configuration of 190 seats.[57]
Dave Siegel took the chief executive officer role in January 2012.[62] Siegel's tenure ran through May 2015, when he left for personal reasons and was succeeded by the company's chairman, Bill Franke, who would manage strategy and finances.[62] In April 2014, Barry L. Biffle was appointed as the company's president, reporting to Siegel;[63] after Siegel's departure, Biffle was charged with managing the company's day-to-day operations.[62]
In July 2016, jetBlue announced commercial flights from the United States to Cuba will commence in late August.[64][65] On August 31, 2016, JetBlue Flight 387 from Fort Lauderdale–Hollywood International Airport to Abel Santamaría Airport, in Santa Clara, became the first scheduled commercial flight between the United States and Cuba in 55 years.[66] Only charter flights were allowed under previous rules, which required that passengers had to arrive more than 4 hours before the scheduled departure and often endure long lines for documentation checks, late flight arrivals, and pay high baggage fees.[67]
The airline does not have separate travel cabins, but it offers first class flights at economy class airfares. Passengers have several food options while on-board, including Coca Cola brand beverages, Dunkin� Donuts coffee and tea and chips, Doritos, popcorn and other snacks. Cocktails are available for a small charge. For meals, jetBlue offers low-cost boxed options any time of the day. Enjoy a croissant and fruit cup with breakfast, cheese and crackers with lunch, protein-packed foods, and vegetarian and kosher meals.
Say for example there are two hotels side by side. One meets all the requirements of the Diamond classification, pool, valet etc etc. The other may have vastly better quality rooms, best furnishings, best of everything but does not have a pool. If that was your hotel, even though anyone can clearly see that it's better than the hotel next door, would you feel it's fair it won't meet the Two Diamond standards?
^ For comparison, fleet ages as of 2018: Southwest, 10.7 years; JetBlue, 9.7 years; Spirit, 5.4 years; WestJet, 9.7 years; Volaris, 4.3 years, Allegiant, 17 years, VivaAerobús, 5.2 years; Sun Country, 14.4 years. Information from Airfleets.net: Southwest, JetBlue, Spirit, WestJet, Volaris, Allegiant, VivaAerobús, Sun Country. (listed airlines from List of largest airlines in North America)
Dave Siegel took the chief executive officer role in January 2012.[62] Siegel's tenure ran through May 2015, when he left for personal reasons and was succeeded by the company's chairman, Bill Franke, who would manage strategy and finances.[62] In April 2014, Barry L. Biffle was appointed as the company's president, reporting to Siegel;[63] after Siegel's departure, Biffle was charged with managing the company's day-to-day operations.[62]
The airline does not have separate travel cabins, but it offers first class flights at economy class airfares. Passengers have several food options while on-board, including Coca Cola brand beverages, Dunkin� Donuts coffee and tea and chips, Doritos, popcorn and other snacks. Cocktails are available for a small charge. For meals, jetBlue offers low-cost boxed options any time of the day. Enjoy a croissant and fruit cup with breakfast, cheese and crackers with lunch, protein-packed foods, and vegetarian and kosher meals. 

In late 2009 Republic began to consolidate administrative positions and moved 140 jobs from the Frontier Airlines Denver headquarters to Indianapolis, Indiana.[29] Shortly after that, in January 2010, Republic Airways announced that it would move all of its executives to Indianapolis.[30] In February the Denver Business Journal stated that the headquarters would be moved "soon".[31] Despite this, according to the Denver Business Journal, Frontier Airlines will still maintain a local headquarters in Denver to house Training, Marketing, Customer Reservations, and Scheduling & Planning teams after extending its lease on the building through 2020.[citation needed]
JetBlue Technology Ventures (JTV) [137] is a wholly owned subsidiary of JetBlue that was established in February 2016.[138] JTV is the venture capital arm of JetBlue that invests in and partners with early-stage startups in the travel, hospitality, and transportation space. Its mission is to improve the end-to-end experience of travelers everywhere. As of November 2018, JTV has invested in 21 startups, including hybrid planes,[139] machine learning algorithms,[140] and ground transportation.[141] Investments range in size from $250,000 to $1 million.[142]
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