Frequent flyers of jetBlue Airways can benefit from the airline�s loyalty program, TrueBlue. The carrier takes a high-tech approach to their "flight gratitude program," skipping membership cards and paper mailings in favor of online operations. Points earned through jetBlue or its partners do not expire, as long as the member flies with the airline at least once per year. Points are earned for flights booked, with members accumulating three points for every dollar spent on a jetBlue service. The carrier awards double points if members book online.
jetBlue experienced its first-ever quarterly loss during the fourth quarter of 2005 when the airline lost $42.4 million, enough to make them unprofitable for the entire year of 2005. The loss was the airline's first since going public in 2002. JetBlue also reported a loss in the first quarter of 2006. In addition to that, jetBlue forecasted a loss for 2006, citing high fuel prices, operating inefficiency, and fleet costs. During the first quarter report, CEO David Neeleman, President Dave Barger, and then-CFO John Owen released JetBlue's "Return to Profitability" ("RTP") plan, stating in detail how they would curtail costs and improve revenue to regain profitability. The plan called for $50 million in annual cost cuts and a push to boost revenue by $30 million. jetBlue Airways moved out of the red during the second quarter of 2006, beating Wall Street expectations by announcing a net profit of $14 million. That result was flat when compared to jetBlue's results from the same quarter a year before ($13 million), but it was double Wall Street forecasts of a $7 million profit, Reuters reports. The carrier said cost-cutting and stronger revenue helped it offset higher jet fuel costs. In October 2006, jetBlue announced a net loss of $500,000 for Quarter 3, and a plan to regain that loss by deferring some of their E190 deliveries and by selling 5 of their A320s.[citation needed]
In 2007, jetBlue was also facing reliability problems with its Embraer 190 fleet. For a couple of months, jetBlue contracted ExpressJet to operate four Embraer 145 regional jets on behalf of jetBlue. While this was going on two E-190 aircraft at a time were sent to an Embraer maintenance facility in Nashville, Tennessee.[19] ExpressJet operated routes between Boston Logan and Buffalo, New York and Washington Dulles, and between New York–JFK and Columbus, Ohio (has terminated) and Richmond, Virginia.[20]
In December 2016, a winter weather event disrupted fleet operations, causing Frontier to delay or cancel up to 70% of their flights during the peak of the crisis, many without any advance notice. On the weekend of December 17, the storm caused major delays at Frontier's Denver hub, and the effects of the storm were felt throughout the fleet.[59] Flights were delayed or canceled at airports across the country, as in some cases, planes were ready to depart, but there were no rested flight crews available to service the flight.[60] The head of Frontier's pilot's union issued a statement criticizing the companies' handling of the event, comparing the airline to a "house of cards".[61] Frontier received over 30,000 refund requests for canceled flights resulting from the event.[citation needed]
As Republic Airways Holdings was in the process of bidding to acquire Frontier in 2009, it was also in the process of acquiring Milwaukee-based Midwest Airlines. Through the fall and winter of 2009, Republic operated its two new acquisitions as separate brands. However, to improve efficiency by better matching aircraft capacity to route demand, Republic began to intermix the fleets of the two airlines, swapping a portion of its higher-capacity planes from Frontier with its smaller-capacity planes from Midwest and vice versa. However, the move caused some confusion amongst the public, as the two brands did not offer the same amenities and did not match the amenities mentioned on the airfare. As a result, in the Spring of 2010, Frontier and Midwest Airlines announced that their brands would merge, with Frontier being the surviving brand.[33] This was a merger of brands only—no Midwest Airlines aircraft was ever operated by Frontier, as by this time, all Midwest Airlines flights were operated on its behalf by other Republic Airways Holdings subsidiaries.[citation needed]
As of 2018 it ranked No. 402 financially on the Fortune 500 list of the largest United States corporations by total revenue.[8] JetBlue Airways operates over 1,000 flights daily[9] and serves 102[10] domestic and international network destinations in the U.S., Mexico, the Caribbean, Central America and South America. JetBlue is not a member of any of the three major airline alliances, but it has codeshare agreements with 21 airlines, including member airlines of oneworld, SkyTeam, Star Alliance, and unaffiliated airlines.
JetBlue Technology Ventures (JTV) [137] is a wholly owned subsidiary of JetBlue that was established in February 2016.[138] JTV is the venture capital arm of JetBlue that invests in and partners with early-stage startups in the travel, hospitality, and transportation space. Its mission is to improve the end-to-end experience of travelers everywhere. As of November 2018, JTV has invested in 21 startups, including hybrid planes,[139] machine learning algorithms,[140] and ground transportation.[141] Investments range in size from $250,000 to $1 million.[142]

In August 2012, Travelocity faced a viral controversy when it offered a $200 coupon code to attendees at the National Federation of the Blind annual conference in Dallas. After the NFB posted the code on Twitter without mentioning the attendee restriction, Travelocity re-tweeted it without noticing the error but deleted the tweet a day later. After some travel blogs and message boards resposted the code, many ineligible travelers used the code.[30] Travelocity responded by cancelling all trips that used the code who weren't on the list of attendees at the NFB annual conference. This resulted in a barrage of complaints from customers angry to see their trips suddenly cancelled.[31]


According to Martin St. George, senior vice president of marketing and commercial strategy at jetBlue, the new "You Above All" campaign was created to get jetBlue back to their "DNA" and speak to the "core of who we are as a brand". This motto is meant to support their efforts to always put the customer first and "bring humanity back to air travel".[95]
In 2008, jetBlue partnered with Irish flagship carrier Aer Lingus to allow passengers to switch between airlines on a single ticket for flights with connections in New York–JFK or Boston Logan. Unlike traditional codeshare agreements, the companies cannot sell seats on each other's flights, so customers initiate the purchase on one airline's website and then are transferred to the other site to complete the transaction.[105][106]
In October 2013, jetBlue introduced Mint, a premium cabin service on transcontinental and select Caribbean flights. The service began in 2014, using the Airbus A321-231 aircraft ordered by jetBlue. These planes are outfitted with winglets, as well as with "lie flat" seats, and moveable partitions that can create small suites on the airplane.[56] Called "Mint" by jetBlue, these planes are configured with 16 business-class seats and 143 economy seats, instead of an all-economy configuration of 190 seats.[57]
Dave Siegel took the chief executive officer role in January 2012.[62] Siegel's tenure ran through May 2015, when he left for personal reasons and was succeeded by the company's chairman, Bill Franke, who would manage strategy and finances.[62] In April 2014, Barry L. Biffle was appointed as the company's president, reporting to Siegel;[63] after Siegel's departure, Biffle was charged with managing the company's day-to-day operations.[62]
JetBlue Technology Ventures (JTV) [137] is a wholly owned subsidiary of JetBlue that was established in February 2016.[138] JTV is the venture capital arm of JetBlue that invests in and partners with early-stage startups in the travel, hospitality, and transportation space. Its mission is to improve the end-to-end experience of travelers everywhere. As of November 2018, JTV has invested in 21 startups, including hybrid planes,[139] machine learning algorithms,[140] and ground transportation.[141] Investments range in size from $250,000 to $1 million.[142]
In September 2009, JetBlue made changes to its TrueBlue program.[132] In the new program, members receive three points for every dollar spent toward a flight, excluding taxes and fees, plus an additional three points for every dollar spent on a flight if booked online directly on the JetBlue.com website. Additional points are awarded if the member uses the Barclay's issued JetBlue Mastercard credit card to purchase the flight. The price of flights in points depend on the fare of the flight in U.S. dollars. The new program launched on November 9, 2009.[133][134]
In February 2012, Frontier Airlines cut five nonstop routes from Milwaukee. This move "reduced Frontier's daily departing flights out of Mitchell International from 32 to 18," or 56%. Frontier announced further layoffs in conjunction with this route change: up to 446 Milwaukee-area employees were affected by the job cuts that occurred between April 15 and April 30, 2012.[37]

In September 2009, JetBlue made changes to its TrueBlue program.[132] In the new program, members receive three points for every dollar spent toward a flight, excluding taxes and fees, plus an additional three points for every dollar spent on a flight if booked online directly on the JetBlue.com website. Additional points are awarded if the member uses the Barclay's issued JetBlue Mastercard credit card to purchase the flight. The price of flights in points depend on the fare of the flight in U.S. dollars. The new program launched on November 9, 2009.[133][134]
On April 10, 2008, Frontier filed for Chapter 11 bankruptcy in reaction to the intent of its credit card processor, First Data, to withhold significant proceeds from ticket sales.[23][better source needed] First Data decided that it would withhold 100% of the carrier's proceeds from ticket sales beginning May 1.[24] According to Frontier's press release, "This change in practice would have represented a material change to our cash forecasts and business plan. Unchecked, it would have put severe restraints on Frontier's liquidity..." Its operation continued uninterrupted, though, as Chapter 11 bankruptcy protected the corporation's assets and allowed restructuring to ensure long-term viability.[citation needed] After months of losses, Frontier Airlines reported that they made their first profit during the month of November 2008, reporting US$2.9 million in net income for the month.[25]
In August 2012, Travelocity faced a viral controversy when it offered a $200 coupon code to attendees at the National Federation of the Blind annual conference in Dallas. After the NFB posted the code on Twitter without mentioning the attendee restriction, Travelocity re-tweeted it without noticing the error but deleted the tweet a day later. After some travel blogs and message boards resposted the code, many ineligible travelers used the code.[30] Travelocity responded by cancelling all trips that used the code who weren't on the list of attendees at the NFB annual conference. This resulted in a barrage of complaints from customers angry to see their trips suddenly cancelled.[31]
In July 2017, Frontier announced 21 new cities and 84 new routes. These cities include Buffalo, Charleston, S.C., Pensacola, Jackson Hole, Palm Springs, San Jose, Reno, Little Rock, and Tulsa. Destinations that saw a significant bump-up in new service include Austin, Cincinnati, Long Island/Islip, N.Y., Miami, Orlando, Providence, San Antonio, and Tampa.[68]
On October 22, 2008, jetBlue opened its new primary hub at John F. Kennedy International Airport (JFK), Terminal 5, or simply T5. The mostly new terminal, costing approximately $800 million,[41] partially encircles the historic TWA Flight Center, the former Trans World Airlines terminal designed by Eero Saarinen, which remains closed. According to the plan, passengers will eventually be able to check in for flights in the landmark building, then transfer to the new structure via the original passenger departing-arrival tubes from Saarinen's original terminal and its 1969 addition by Roche-Dinkeloo.[42]
Frontier Miles is the frequent-flyer program for Frontier Airlines, replacing the EarlyReturns program, which existed from 2003 to 2018.[70] Frontier Miles can be earned by flying Frontier Airlines, using the Frontier Airlines World MasterCard, or by spending at partner hotels, car rental chains, cruises, and merchants.[71] Frontier Miles can be redeemed for flights, magazine subscriptions, and car rentals.[72] Since February 2019, hotel stays are also part of the redemption options.[73]
jetBlue expanded service to the Caribbean, including to St. Maarten and Puerto Plata commencing January 10, 2008. With these additional destinations, jetBlue serves a total of twelve Caribbean/Atlantic destinations including Aruba; Barbados; Bermuda; Cancún; Nassau; Aguadilla; Ponce; San Juan, Puerto Rico; Santiago; and Santo Domingo, Dominican Republic.[citation needed]
JetBlue Airways Corporation (NASDAQ: JBLU), stylized as jetBlue, is an American low-cost airline headquartered in New York City. A major air carrier and the sixth-largest airline in the United States. JetBlue is headquartered in the Long Island City neighborhood of the New York City borough of Queens, with its main base at John F. Kennedy International Airport. It also maintains corporate offices in Cottonwood Heights, Utah[6][7] and Orlando, Florida.
In July 2012, the U.S. Department of Transportation fined Travelocity $180,000 after discovering that Travelocity's “flexible dates tool” did not always include fuel surcharges that were part of many international airfares in violation of the Department's rules requiring all carrier-imposed surcharges and fees to be included in every advertised fare. In addition, the DOT found that the customer was informed only on the final page before purchasing the ticket that some itineraries required a paper ticket with a minimum additional delivery fee of $29.95.[29]
^ Jump up to: a b Cuozzo, Steve. "JetBlue Triples Size of its Queens Offices." New York Post. December 24, 2002. Retrieved on January 20, 2010. "74,000 square feet at 118–29 Queens Blvd., also known as Forest Hills Tower" and "Boulevard in Forest Hills – possibly the largest office lease in Queens this year. JetBlue was previously at 80–02 Kew Gardens Rd., across the street."
While its financial performance started showing signs of improvement, in February 2007, jetBlue faced a crisis, when a snowstorm hit the Northeast and Midwest, throwing the airline's operations into chaos. Because jetBlue followed the practice of never cancelling flights, it desisted from calling flights off, even when the ice storm hit and the airline was forced to keep several planes on the ground. Because of this, passengers were kept waiting at the airports for their flights to take off. In some cases, passengers who had already boarded their planes were kept waiting on the apron for several hours and were not allowed to disembark. However, after all this, the airline was eventually forced to cancel most of its flights because of prevailing weather conditions.[17] The fiasco reportedly cost JetBlue $30 million.[18]
September 21, 2005: Flight 292 en route from Burbank, California, to New York City performed an emergency landing at Los Angeles International Airport (pictured on the right) following a failure of the front landing gear during retraction when it turned 90 degrees. The plane landed after holding for about three hours to burn fuel and therefore lighten the aircraft. The aircraft came to a stop without incident on runway 25L, the second-longest runway at LAX. The only apparent damage to the plane upon landing was the destruction of the front wheels, which were ground down to almost semicircles, and the tires; the front landing strut held. The passengers were unable to see themselves landing despite the DirecTV service in each seat, as they were instructed to brace.[147]

The American airline serves more than 60 destinations in its multinational network, with locations in North, South and Central America. Canadian travelers are able to board jetBlue flights by connecting at any of its major hubs in the United States. Transitions are easy for customers who book flights with the airline's partners, which include Aer Lingus, Lufthansa, South African Airways, Cape Air and Emirates Airlines.


On June 22, 2009, Frontier Airlines announced that pending bankruptcy court approval, Republic Airways Holdings, the Indianapolis-based parent company of Republic Airlines, would acquire all assets of Frontier Airlines for the amount of $108 million. Thus, Frontier Airlines would become a wholly owned subsidiary of Republic.[26] However, 5 weeks later on July 30, Dallas-based Southwest Airlines announced that it would be making a competing bid of $113.6 million for Frontier with intentions to also operate Frontier as a wholly owned subsidiary, but that it would gradually fold Frontier resources into current Southwest operating assets.[citation needed]
In 2008, jetBlue partnered with Irish flagship carrier Aer Lingus to allow passengers to switch between airlines on a single ticket for flights with connections in New York–JFK or Boston Logan. Unlike traditional codeshare agreements, the companies cannot sell seats on each other's flights, so customers initiate the purchase on one airline's website and then are transferred to the other site to complete the transaction.[105][106]
JetBlue Technology Ventures (JTV) [137] is a wholly owned subsidiary of JetBlue that was established in February 2016.[138] JTV is the venture capital arm of JetBlue that invests in and partners with early-stage startups in the travel, hospitality, and transportation space. Its mission is to improve the end-to-end experience of travelers everywhere. As of November 2018, JTV has invested in 21 startups, including hybrid planes,[139] machine learning algorithms,[140] and ground transportation.[141] Investments range in size from $250,000 to $1 million.[142]
jetBlue also utilizes various forms of advertising media. They use print, online, and television ads as well as advertisements on popular social media sites including Hulu and YouTube. jetBlue emphasizes a secondary slogan, "If you wouldn't take it on the ground, don't take it in the air" poking fun at competitors with hidden fees, little, or no amenities and what jetBlue considers an unacceptable level of customer service.[97]

Frequent flyers of jetBlue Airways can benefit from the airline�s loyalty program, TrueBlue. The carrier takes a high-tech approach to their "flight gratitude program," skipping membership cards and paper mailings in favor of online operations. Points earned through jetBlue or its partners do not expire, as long as the member flies with the airline at least once per year. Points are earned for flights booked, with members accumulating three points for every dollar spent on a jetBlue service. The carrier awards double points if members book online.


In October 2005, JetBlue's quarterly profit had plunged from US$8.1 million to $2.7 million largely due to rising fuel costs. Operational issues, fuel prices, and low fares, JetBlue's hallmark, were bringing its financial performance down. In addition, with higher costs related to the airline's numerous amenities, JetBlue was becoming less competitive.[citation needed]

In July 2012, the U.S. Department of Transportation fined Travelocity $180,000 after discovering that Travelocity's “flexible dates tool” did not always include fuel surcharges that were part of many international airfares in violation of the Department's rules requiring all carrier-imposed surcharges and fees to be included in every advertised fare. In addition, the DOT found that the customer was informed only on the final page before purchasing the ticket that some itineraries required a paper ticket with a minimum additional delivery fee of $29.95.[29]
Frequent flyers of jetBlue Airways can benefit from the airline�s loyalty program, TrueBlue. The carrier takes a high-tech approach to their "flight gratitude program," skipping membership cards and paper mailings in favor of online operations. Points earned through jetBlue or its partners do not expire, as long as the member flies with the airline at least once per year. Points are earned for flights booked, with members accumulating three points for every dollar spent on a jetBlue service. The carrier awards double points if members book online.
Say for example there are two hotels side by side. One meets all the requirements of the Diamond classification, pool, valet etc etc. The other may have vastly better quality rooms, best furnishings, best of everything but does not have a pool. If that was your hotel, even though anyone can clearly see that it's better than the hotel next door, would you feel it's fair it won't meet the Two Diamond standards?
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Air travel is undoubtedly the fastest and the safest way to travel which opens up a market for several companies to become your preferred airlines. In such a scenario, when the passenger is literally spoilt for choice and can easily acquire the best deals easily, it sometimes ironically becomes difficult for one to choose any one airline amongst so many. This is why an airline which can make permanent customers out of first time fliers is the one that can actually survive. One such airline is the Allegiant Air.

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