On March 19, 2008, jetBlue added Orlando, Florida as a gateway focus city to international destinations in the Caribbean, Mexico, and South America. New international routes from Orlando International Airport include Cancún, Mexico, Bridgetown, Barbados, Bogotá, Colombia, Nassau, Bahamas, San José, Costa Rica, and Santo Domingo, Dominican Republic. In conjunction with the addition of new routes the airline will continue significant expansion of operations at Orlando International Airport including a planned 292-room lodge that will house trainees attending the existing "JetBlue University" training facility (opened in 2015).
At 19″ wide, the middle seats in the airline's Airbus 321s, A320s, and A319s are wider than the window and aisle seats and, as of July 2015 when the airline began installing them, are the widest middle seats of any airline in the U.S. The A321ceo and A321neo, utilized on longer flights, features industry-standard seat pitch of 30"-32". The airline uses a seat pitch of only 28″-29", the tightest seat pitch of any airline in the United States, on their A320ceo and A320neo, typically operated on shorter flights. Frontier Airlines has 28"-31" on the Airbus A319, which they are phasing out. Main cabin seats are "pre-reclined" by the airline and there are no televisions mounted at any of the seats in order to save weight.
In February 2015, Frontier announced that they will begin service to several destinations from Atlanta adding the airport as a focus city. In July, Frontier also began decreasing service from Washington Dulles International Airport removing the airport as a focus city. In early 2016 Frontier announced major route expansion from airports nationwide including Atlanta, Chicago, Cincinnati, Cleveland, Orlando, and Philadelphia. In June 2016, Frontier re-established service to Port Columbus International Airport. In May 2017, the airline announced opening a new crew base in Las Vegas in the fall 2017 to improve operational reliability and potentially create new jobs in Las Vegas. In December 2017, Frontier began service to Buffalo, New York, with service to Denver, Colorado, and Florida, including Miami, Fort Myers, Orlando, and Tampa.
In March 22, 2010, jetBlue turned down incentives from the City of Orlando and announced its headquarters would keep its Forest Hills office, start leasing and using a new office in the Brewster Building in Long Island City, New York. in Queens Plaza in Long Island City, move its headquarters there in mid-2012, and start a joint branding deal with New York State using the iconic I Love NY logo.