A new marketing strategy has been partnerships with professional sports teams and venues. As the official airline of the New York Jets, JetBlue has specially painted the exterior of one of their Airbus A320s (N746JB) in the team's colors. Aircraft N605JB is based on the design of the Boston Red Sox road uniform and sports a grey fuselage with navy lettering. This aircraft was unveiled in February 2012, just in time for the opening of the Red Sox new spring training facility in Fort Myers, Florida named JetBlue Park at Fenway South. Additionally, JetBlue and MasterCard have pledged to refund select flight purchases made online at JetBlue.com using a MasterCard.[96] JetBlue has also partnered with various other sports teams and sporting venues in cities they serve.
Nevada-based Allegiant (G4) is a low-cost carrier that flies all Economy Class aircraft to about 100 destinations in 40 US states. On many routes, it only operates a couple times a week, and it typically flies to smaller, regional airports. However, Allegiant's focus cities include a mix of smaller and larger airports, including Bellingham International Airport (BLI), Fort Lauderdale–Hollywood International Airport (FLL), Los Angeles International Airport (LAX), Las Vegas's McCarran International Airport (LAS) and Phoenix–Mesa Gateway Airport (AZA).
In July 2016, jetBlue announced commercial flights from the United States to Cuba will commence in late August.[64][65] On August 31, 2016, JetBlue Flight 387 from Fort Lauderdale–Hollywood International Airport to Abel Santamaría Airport, in Santa Clara, became the first scheduled commercial flight between the United States and Cuba in 55 years.[66] Only charter flights were allowed under previous rules, which required that passengers had to arrive more than 4 hours before the scheduled departure and often endure long lines for documentation checks, late flight arrivals, and pay high baggage fees.[67]

As part of its plan to stay competitive in reaction to the entry of Southwest Airlines into Denver, the company underwent a reorganization early in 2006. On April 3, 2006, Frontier created Frontier Airlines Holdings (FRNT), a holding company incorporated in Delaware to take advantage of favorable tax laws in that state. The corporate headquarters did not leave Colorado.[21]


On July 24, 2007, jetBlue reported that its second-quarter revenue increased to $730 million, compared to $612 in 2006. Second quarter net income grew to $21 million for the quarter, from $14 million the previous year. CEO David Barger said the airline will take delivery of three fewer planes this year and will sell three planes from their current fleet, "slowing capacity growth ... to strengthen our balance sheet and facilitate earnings growth", but will continue to add two to four new destinations each year.[25]
Denver to Las Vegas Detroit to Denver Chicago to Denver Seattle to Denver Denver to New York Denver to Chicago Atlanta to Denver Dallas to Denver Denver to Phoenix Denver to Los Angeles Houston to Denver Denver to Orlando New York to Denver Denver to Atlanta Phoenix to Denver Denver to San Diego Orlando to Denver Tampa to Denver Denver to San Francisco Denver to Seattle
On September 9, 2014, Frontier introduced an updated livery,[86] as part of a rebranding that saw the spokesanimals' roles increase. The new livery reintroduced a green "FRONTIER" typeface to the fuselage, featuring the stylized "F" designed by Saul Bass for the original Frontier in 1978. Each aircraft features the name of the animal featured on its tail near the nose of the aircraft for easier identification. Currently about twenty five aircraft in the Frontier fleet feature the new livery.
On January 11, 2007, Frontier Airlines signed an 11-year service agreement with Republic Airlines. Under the agreement, Republic was to operate 17, 76-seat Embraer 170 aircraft for the former Frontier JetExpress operations. At the time the contract was canceled in April 2008, Republic Airlines operated 11 aircraft for Frontier Airlines, with the remaining six aircraft expected to join the fleet by December 2008. With the integration of Republic aircraft, the 'JetExpress' denotation was removed. Subsequent to the cessation of Horizon's services for Frontier in December 2007, all flights operated by Republic were sold and marketed as "Frontier Airlines, operated by Republic Airlines." The first market created specifically for the Embraer 170 was Louisville, Kentucky, which began on April 1, 2007. Service to Louisville was suspended in August 2008 but restarted in April 2010.[citation needed]
Air travel is undoubtedly the fastest and the safest way to travel which opens up a market for several companies to become your preferred airlines. In such a scenario, when the passenger is literally spoilt for choice and can easily acquire the best deals easily, it sometimes ironically becomes difficult for one to choose any one airline amongst so many. This is why an airline which can make permanent customers out of first time fliers is the one that can actually survive. One such airline is the Allegiant Air.
Also in 2010, JetBlue entered into interline booking agreements with South African Airways[109] and American Airlines[110] to facilitate luggage transfers between airlines for passengers with connecting flights on a different carrier. The agreement with American included JetBlue's 18 destinations not served by American and American's 12 international flights out of New York–JFK and Boston Logan. In addition, American gave JetBlue 8 round trips slots out of Washington National in D.C. and 2 out of Westchester, New York. In return, JetBlue gave American 6 round trips out of New York–JFK. The agreement with American Airlines has since ended according to JetBlue's website.[111]
Various consumer rights organizations and activists called for the creation of a government mandated “Bill of Rights” to protect air travelers from future experiences similar to the one previously described. On February 20, 2007, jetBlue released an apologetic response to the events that had taken place less than a week before with the creation of their Customer Bill of Rights, which offers financial reciprocation if a customer's flight is delayed or cancelled.[99]
At 19″ wide, the middle seats in the airline's Airbus 321s, A320s, and A319s are wider than the window and aisle seats and, as of July 2015 when the airline began installing them, are the widest middle seats of any airline in the U.S.[51] The A321ceo and A321neo, utilized on longer flights, features industry-standard seat pitch of 30"-32".[52] The airline uses a seat pitch of only 28″-29", the tightest seat pitch of any airline in the United States, on their A320ceo and A320neo, typically operated on shorter flights. Frontier Airlines has 28"-31" on the Airbus A319, which they are phasing out.[53][54] Main cabin seats are "pre-reclined" by the airline[51] and there are no televisions mounted at any of the seats in order to save weight.
In July 2013, Frontier started service from New Castle Airport near Wilmington, Delaware to five destinations,[41] which Frontier markets as Wilmington/Philadelphia. Again, this airport had no commercial service prior to Frontier's entry.[citation needed] New Castle Airport lies roughly 30 miles southwest of Philadelphia International Airport and 75 miles northeast of Baltimore–Washington International Airport.[citation needed]
On June 22, 2009, Frontier Airlines announced that pending bankruptcy court approval, Republic Airways Holdings, the Indianapolis-based parent company of Republic Airlines, would acquire all assets of Frontier Airlines for the amount of $108 million. Thus, Frontier Airlines would become a wholly owned subsidiary of Republic.[26] However, 5 weeks later on July 30, Dallas-based Southwest Airlines announced that it would be making a competing bid of $113.6 million for Frontier with intentions to also operate Frontier as a wholly owned subsidiary, but that it would gradually fold Frontier resources into current Southwest operating assets.[citation needed]
Advanced Air Air Choice One Air Flamenco Air Sunshine Bering Air Boutique Air Everts Air Frontier Flying Service Gem Air Grand Canyon Airlines Grand Canyon Scenic Airlines Grant Aviation Griffing Flying Service Hageland Aviation Services Island Airways JetSuiteX Kenmore Air Key Lime Air Makani Kai Air Mokulele Airlines New England Airlines Penobscot Island Air Reliant Air Rectrix Aviation San Juan Airlines Scenic Airlines Seaborne Airlines Servant Air Southern Airways Express Star Marianas Air Surf Air Taquan Air Tradewind Aviation Tropic Ocean Airways Ultimate Air Shuttle Utah Airways Vieques Air Link Warbelow's Air Ventures Wright Air Service
Frontier Airlines (F9) is a Denver-based low-cost carrier. The carrier flies to about 65 destinations in the United States, Costa Rica, the Dominican Republic, Jamaica and Mexico. Its fleet of planes each feature a single Economy Class cabin. However, passengers can upgrade to Select Seating, which is located toward the front of the plane, or Stretch Seating, which features more legroom. Frontier's hub is based at Denver International Airport (DEN). An additional eight airports have been designated as focus cities. The airline has a codeshare agreement with Great Lakes Airlines. 

On April 10, 2008, Frontier filed for Chapter 11 bankruptcy in reaction to the intent of its credit card processor, First Data, to withhold significant proceeds from ticket sales.[23][better source needed] First Data decided that it would withhold 100% of the carrier's proceeds from ticket sales beginning May 1.[24] According to Frontier's press release, "This change in practice would have represented a material change to our cash forecasts and business plan. Unchecked, it would have put severe restraints on Frontier's liquidity..." Its operation continued uninterrupted, though, as Chapter 11 bankruptcy protected the corporation's assets and allowed restructuring to ensure long-term viability.[citation needed] After months of losses, Frontier Airlines reported that they made their first profit during the month of November 2008, reporting US$2.9 million in net income for the month.[25]

On April 10, 2008, Frontier filed for Chapter 11 bankruptcy in reaction to the intent of its credit card processor, First Data, to withhold significant proceeds from ticket sales.[23][better source needed] First Data decided that it would withhold 100% of the carrier's proceeds from ticket sales beginning May 1.[24] According to Frontier's press release, "This change in practice would have represented a material change to our cash forecasts and business plan. Unchecked, it would have put severe restraints on Frontier's liquidity..." Its operation continued uninterrupted, though, as Chapter 11 bankruptcy protected the corporation's assets and allowed restructuring to ensure long-term viability.[citation needed] After months of losses, Frontier Airlines reported that they made their first profit during the month of November 2008, reporting US$2.9 million in net income for the month.[25]
In September 2009, JetBlue made changes to its TrueBlue program.[132] In the new program, members receive three points for every dollar spent toward a flight, excluding taxes and fees, plus an additional three points for every dollar spent on a flight if booked online directly on the JetBlue.com website. Additional points are awarded if the member uses the Barclay's issued JetBlue Mastercard credit card to purchase the flight. The price of flights in points depend on the fare of the flight in U.S. dollars. The new program launched on November 9, 2009.[133][134]

Dave Siegel took the chief executive officer role in January 2012.[62] Siegel's tenure ran through May 2015, when he left for personal reasons and was succeeded by the company's chairman, Bill Franke, who would manage strategy and finances.[62] In April 2014, Barry L. Biffle was appointed as the company's president, reporting to Siegel;[63] after Siegel's departure, Biffle was charged with managing the company's day-to-day operations.[62]
jetBlue's first major advertising campaign incorporated phrases like "Unbelievable" and "We like you, too". Full-page newspaper advertisements boasted low fares, new aircraft, leather seats, spacious legroom, and a customer-service-oriented staff committed to "bringing humanity back to air travel".[92] With a goal of raising the bar for in-flight experience, jetBlue became the first airline to offer all passengers personalized in-flight entertainment. In April 2000, flat-screen monitors installed in every seatback allow customers live access to over 20 DirecTV channels at no additional cost.[93] 

March 27, 2012: Flight 191 en route from New York City, to Las Vegas performed an emergency landing at Rick Husband Amarillo International Airport after the captain, Clayton Osbon, was locked out of the cockpit and subdued by passengers after he started acting erratically and ranting about terrorist. It is believed that Osbon suffered from an unspecified mental breakdown, and was treated by Northwest Texas Healthcare System. There were no fatalities.[148][149][150] 

jetBlue expanded service to the Caribbean, including to St. Maarten and Puerto Plata commencing January 10, 2008. With these additional destinations, jetBlue serves a total of twelve Caribbean/Atlantic destinations including Aruba; Barbados; Bermuda; Cancún; Nassau; Aguadilla; Ponce; San Juan, Puerto Rico; Santiago; and Santo Domingo, Dominican Republic.[citation needed]
Say for example there are two hotels side by side. One meets all the requirements of the Diamond classification, pool, valet etc etc. The other may have vastly better quality rooms, best furnishings, best of everything but does not have a pool. If that was your hotel, even though anyone can clearly see that it's better than the hotel next door, would you feel it's fair it won't meet the Two Diamond standards?
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