Frontier took delivery of its first Airbus aircraft (an A319) in 2001 and simultaneously launched with it DirecTV in-flight television along with a new company livery. Frontier Airlines was the launch customer of the Airbus A318 in 2003. In mid-April 2005, Frontier officially became an all-Airbus fleet, retiring its last Boeing 737.
jetBlue also utilizes various forms of advertising media. They use print, online, and television ads as well as advertisements on popular social media sites including Hulu and YouTube. jetBlue emphasizes a secondary slogan, "If you wouldn't take it on the ground, don't take it in the air" poking fun at competitors with hidden fees, little, or no amenities and what jetBlue considers an unacceptable level of customer service.
jetBlue experienced its first-ever quarterly loss during the fourth quarter of 2005 when the airline lost $42.4 million, enough to make them unprofitable for the entire year of 2005. The loss was the airline's first since going public in 2002. JetBlue also reported a loss in the first quarter of 2006. In addition to that, jetBlue forecasted a loss for 2006, citing high fuel prices, operating inefficiency, and fleet costs. During the first quarter report, CEO David Neeleman, President Dave Barger, and then-CFO John Owen released JetBlue's "Return to Profitability" ("RTP") plan, stating in detail how they would curtail costs and improve revenue to regain profitability. The plan called for $50 million in annual cost cuts and a push to boost revenue by $30 million. jetBlue Airways moved out of the red during the second quarter of 2006, beating Wall Street expectations by announcing a net profit of $14 million. That result was flat when compared to jetBlue's results from the same quarter a year before ($13 million), but it was double Wall Street forecasts of a $7 million profit, Reuters reports. The carrier said cost-cutting and stronger revenue helped it offset higher jet fuel costs. In October 2006, jetBlue announced a net loss of $500,000 for Quarter 3, and a plan to regain that loss by deferring some of their E190 deliveries and by selling 5 of their A320s.
Frontier Miles is the frequent-flyer program for Frontier Airlines, replacing the EarlyReturns program, which existed from 2003 to 2018. Frontier Miles can be earned by flying Frontier Airlines, using the Frontier Airlines World MasterCard, or by spending at partner hotels, car rental chains, cruises, and merchants. Frontier Miles can be redeemed for flights, magazine subscriptions, and car rentals. Since February 2019, hotel stays are also part of the redemption options.
jetBlue expanded service to the Caribbean, including to St. Maarten and Puerto Plata commencing January 10, 2008. With these additional destinations, jetBlue serves a total of twelve Caribbean/Atlantic destinations including Aruba; Barbados; Bermuda; Cancún; Nassau; Aguadilla; Ponce; San Juan, Puerto Rico; Santiago; and Santo Domingo, Dominican Republic.
Today, it serves 77 cities on 176 routes. They cover destinations like Bellingham, Washington, Vancouver, British Columbia, Fort Lauderdale, Las Vegas, Nevada, Los Angeles, California, Myrtle Beach, Orlando, PhoenixMesa, Arizona, San Francisco Bay, Fort Myers and Tampa Bay or St. Petersburg-Clearwater. They have their operation bases at Bellingham International Airport, Fort Lauderdale-Hollywood International Airport, Las Vegas McCarran International Airport, Los Angeles International Airport, Oakland International Airport, Orlando-Sanford International Airport, PhoenixMesa Gateway Airport and St. Petersburg-Clearwater International Airport.
Say for example there are two hotels side by side. One meets all the requirements of the Diamond classification, pool, valet etc etc. The other may have vastly better quality rooms, best furnishings, best of everything but does not have a pool. If that was your hotel, even though anyone can clearly see that it's better than the hotel next door, would you feel it's fair it won't meet the Two Diamond standards?