^ For comparison, fleet ages as of 2018: Southwest, 10.7 years; JetBlue, 9.7 years; Spirit, 5.4 years; WestJet, 9.7 years; Volaris, 4.3 years, Allegiant, 17 years, VivaAerobús, 5.2 years; Sun Country, 14.4 years. Information from Airfleets.net: Southwest, JetBlue, Spirit, WestJet, Volaris, Allegiant, VivaAerobús, Sun Country. (listed airlines from List of largest airlines in North America)
A new marketing strategy has been partnerships with professional sports teams and venues. As the official airline of the New York Jets, JetBlue has specially painted the exterior of one of their Airbus A320s (N746JB) in the team's colors. Aircraft N605JB is based on the design of the Boston Red Sox road uniform and sports a grey fuselage with navy lettering. This aircraft was unveiled in February 2012, just in time for the opening of the Red Sox new spring training facility in Fort Myers, Florida named JetBlue Park at Fenway South. Additionally, JetBlue and MasterCard have pledged to refund select flight purchases made online at JetBlue.com using a MasterCard.[96] JetBlue has also partnered with various other sports teams and sporting venues in cities they serve.
As jetBlue gained market share, they found a unique positioning where they competed with other low-cost carriers (e.g. Southwest, and Frontier), as well as major carriers (e.g. American, United, and Delta). Amenities such as their live in-flight television, free and unlimited snack offerings, comfortable legroom, and unique promotions fostered an image of impeccable customer service that rivaled the major airlines, while competitive low fares made them a threat to low-cost no-frills carriers as well.[94] 

At 19″ wide, the middle seats in the airline's Airbus 321s, A320s, and A319s are wider than the window and aisle seats and, as of July 2015 when the airline began installing them, are the widest middle seats of any airline in the U.S.[51] The A321ceo and A321neo, utilized on longer flights, features industry-standard seat pitch of 30"-32".[52] The airline uses a seat pitch of only 28″-29", the tightest seat pitch of any airline in the United States, on their A320ceo and A320neo, typically operated on shorter flights. Frontier Airlines has 28"-31" on the Airbus A319, which they are phasing out.[53][54] Main cabin seats are "pre-reclined" by the airline[51] and there are no televisions mounted at any of the seats in order to save weight.
After making a codeshare agreement with Lufthansa that went into effect in 2010, jetBlue transitioned to the Sabre reservation system used by Lufthansa,[107] enabling the airlines to sell tickets on each other's flights, transfer luggage and passengers between the two carriers, and combine frequent flyer programs,.[108] By making use of JetBlue's North America routes as a feeder network, the agreement put Lufthansa in a position to operate quasi-hubs in New York–JFK and Boston Logan.
JetBlue Airways Corporation (NASDAQ: JBLU), stylized as jetBlue, is an American low-cost airline headquartered in New York City. A major air carrier and the sixth-largest airline in the United States. JetBlue is headquartered in the Long Island City neighborhood of the New York City borough of Queens, with its main base at John F. Kennedy International Airport. It also maintains corporate offices in Cottonwood Heights, Utah[6][7] and Orlando, Florida.

In February 2015, Frontier announced that they will begin service to several destinations from Atlanta adding the airport as a focus city. In July, Frontier also began decreasing service from Washington Dulles International Airport removing the airport as a focus city. In early 2016 Frontier announced major route expansion from airports nationwide including Atlanta, Chicago, Cincinnati, Cleveland, Orlando, and Philadelphia.[55] In June 2016, Frontier re-established service to Port Columbus International Airport.[56] In May 2017, the airline announced opening a new crew base in Las Vegas in the fall 2017 to improve operational reliability and potentially create new jobs in Las Vegas.[57] In December 2017, Frontier began service to Buffalo, New York, with service to Denver, Colorado, and Florida, including Miami, Fort Myers, Orlando, and Tampa.[58]
jetBlue previously had its headquarters at 80–02 Kew Gardens Road,[80] and then in the Forest Hills Tower, both in Forest Hills, Queens, New York City,[81][80] 6 miles (9.7 km) from the current office in Long Island City.[82] In 2001 the airline had announced that it wanted to take 74,000 square feet (6,900 m2) of space in the Forest Hills Tower, and by December 2002 announced that it planned to increase its leased space.
The American airline serves more than 60 destinations in its multinational network, with locations in North, South and Central America. Canadian travelers are able to board jetBlue flights by connecting at any of its major hubs in the United States. Transitions are easy for customers who book flights with the airline's partners, which include Aer Lingus, Lufthansa, South African Airways, Cape Air and Emirates Airlines.
On October 22, 2008, jetBlue opened its new primary hub at John F. Kennedy International Airport (JFK), Terminal 5, or simply T5. The mostly new terminal, costing approximately $800 million,[41] partially encircles the historic TWA Flight Center, the former Trans World Airlines terminal designed by Eero Saarinen, which remains closed. According to the plan, passengers will eventually be able to check in for flights in the landmark building, then transfer to the new structure via the original passenger departing-arrival tubes from Saarinen's original terminal and its 1969 addition by Roche-Dinkeloo.[42]
In October 2013, jetBlue introduced Mint, a premium cabin service on transcontinental and select Caribbean flights. The service began in 2014, using the Airbus A321-231 aircraft ordered by jetBlue. These planes are outfitted with winglets, as well as with "lie flat" seats, and moveable partitions that can create small suites on the airplane.[56] Called "Mint" by jetBlue, these planes are configured with 16 business-class seats and 143 economy seats, instead of an all-economy configuration of 190 seats.[57]

^ For comparison, fleet ages as of 2018: Southwest, 10.7 years; JetBlue, 9.7 years; Spirit, 5.4 years; WestJet, 9.7 years; Volaris, 4.3 years, Allegiant, 17 years, VivaAerobús, 5.2 years; Sun Country, 14.4 years. Information from Airfleets.net: Southwest, JetBlue, Spirit, WestJet, Volaris, Allegiant, VivaAerobús, Sun Country. (listed airlines from List of largest airlines in North America)
Air travel is undoubtedly the fastest and the safest way to travel which opens up a market for several companies to become your preferred airlines. In such a scenario, when the passenger is literally spoilt for choice and can easily acquire the best deals easily, it sometimes ironically becomes difficult for one to choose any one airline amongst so many. This is why an airline which can make permanent customers out of first time fliers is the one that can actually survive. One such airline is the Allegiant Air.
In December 2006, jetBlue, as part of their RTP plan, removed a row of seats from their A320s to lighten the aircraft by 904 lb (410 kg) and reduce the cabin crew size from four to three (per FAA regulation requiring one flight attendant per 50 seats), thus offsetting the lost revenue from the removal of seats, and further lightening the aircraft, resulting in less fuel burned.[16]
On January 11, 2007, Frontier Airlines signed an 11-year service agreement with Republic Airlines. Under the agreement, Republic was to operate 17, 76-seat Embraer 170 aircraft for the former Frontier JetExpress operations. At the time the contract was canceled in April 2008, Republic Airlines operated 11 aircraft for Frontier Airlines, with the remaining six aircraft expected to join the fleet by December 2008. With the integration of Republic aircraft, the 'JetExpress' denotation was removed. Subsequent to the cessation of Horizon's services for Frontier in December 2007, all flights operated by Republic were sold and marketed as "Frontier Airlines, operated by Republic Airlines." The first market created specifically for the Embraer 170 was Louisville, Kentucky, which began on April 1, 2007. Service to Louisville was suspended in August 2008 but restarted in April 2010.[citation needed]
jetBlue experienced its first-ever quarterly loss during the fourth quarter of 2005 when the airline lost $42.4 million, enough to make them unprofitable for the entire year of 2005. The loss was the airline's first since going public in 2002. JetBlue also reported a loss in the first quarter of 2006. In addition to that, jetBlue forecasted a loss for 2006, citing high fuel prices, operating inefficiency, and fleet costs. During the first quarter report, CEO David Neeleman, President Dave Barger, and then-CFO John Owen released JetBlue's "Return to Profitability" ("RTP") plan, stating in detail how they would curtail costs and improve revenue to regain profitability. The plan called for $50 million in annual cost cuts and a push to boost revenue by $30 million. jetBlue Airways moved out of the red during the second quarter of 2006, beating Wall Street expectations by announcing a net profit of $14 million. That result was flat when compared to jetBlue's results from the same quarter a year before ($13 million), but it was double Wall Street forecasts of a $7 million profit, Reuters reports. The carrier said cost-cutting and stronger revenue helped it offset higher jet fuel costs. In October 2006, jetBlue announced a net loss of $500,000 for Quarter 3, and a plan to regain that loss by deferring some of their E190 deliveries and by selling 5 of their A320s.[citation needed]
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