In October 2013, jetBlue introduced Mint, a premium cabin service on transcontinental and select Caribbean flights. The service began in 2014, using the Airbus A321-231 aircraft ordered by jetBlue. These planes are outfitted with winglets, as well as with "lie flat" seats, and moveable partitions that can create small suites on the airplane. Called "Mint" by jetBlue, these planes are configured with 16 business-class seats and 143 economy seats, instead of an all-economy configuration of 190 seats.
On March 22, 2010, jetBlue announced it would remain in the New York City area, in Long Island City, because of the airline's historical links to the city, the cost of staff relocations, the airline's desire to retain access to financial markets, and because Aer Lingus and Lufthansa, jetBlue's marketing partners, fly into JFK Airport. jetBlue planned to combine its Forest Hills and Darien, Connecticut offices, together about 1,000 employees, into about 200,000 square feet (19,000 m2) in the Brewster Building by mid-2012.
The airline does not have separate travel cabins, but it offers first class flights at economy class airfares. Passengers have several food options while on-board, including Coca Cola brand beverages, Dunkinï¿½ Donuts coffee and tea and chips, Doritos, popcorn and other snacks. Cocktails are available for a small charge. For meals, jetBlue offers low-cost boxed options any time of the day. Enjoy a croissant and fruit cup with breakfast, cheese and crackers with lunch, protein-packed foods, and vegetarian and kosher meals.
Air travel is undoubtedly the fastest and the safest way to travel which opens up a market for several companies to become your preferred airlines. In such a scenario, when the passenger is literally spoilt for choice and can easily acquire the best deals easily, it sometimes ironically becomes difficult for one to choose any one airline amongst so many. This is why an airline which can make permanent customers out of first time fliers is the one that can actually survive. One such airline is the Allegiant Air.
In 2008, jetBlue partnered with Irish flagship carrier Aer Lingus to allow passengers to switch between airlines on a single ticket for flights with connections in New York–JFK or Boston Logan. Unlike traditional codeshare agreements, the companies cannot sell seats on each other's flights, so customers initiate the purchase on one airline's website and then are transferred to the other site to complete the transaction.
Today, it serves 77 cities on 176 routes. They cover destinations like Bellingham, Washington, Vancouver, British Columbia, Fort Lauderdale, Las Vegas, Nevada, Los Angeles, California, Myrtle Beach, Orlando, PhoenixMesa, Arizona, San Francisco Bay, Fort Myers and Tampa Bay or St. Petersburg-Clearwater. They have their operation bases at Bellingham International Airport, Fort Lauderdale-Hollywood International Airport, Las Vegas McCarran International Airport, Los Angeles International Airport, Oakland International Airport, Orlando-Sanford International Airport, PhoenixMesa Gateway Airport and St. Petersburg-Clearwater International Airport.
Frequent flyers of jetBlue Airways can benefit from the airlineï¿½s loyalty program, TrueBlue. The carrier takes a high-tech approach to their "flight gratitude program," skipping membership cards and paper mailings in favor of online operations. Points earned through jetBlue or its partners do not expire, as long as the member flies with the airline at least once per year. Points are earned for flights booked, with members accumulating three points for every dollar spent on a jetBlue service. The carrier awards double points if members book online.
JetBlue Technology Ventures (JTV)  is a wholly owned subsidiary of JetBlue that was established in February 2016. JTV is the venture capital arm of JetBlue that invests in and partners with early-stage startups in the travel, hospitality, and transportation space. Its mission is to improve the end-to-end experience of travelers everywhere. As of November 2018, JTV has invested in 21 startups, including hybrid planes, machine learning algorithms, and ground transportation. Investments range in size from $250,000 to $1 million.
On November 15, 2017 Frontier Airlines announced a $15 billion order for 134 additional A320neo family aircraft. The order, slightly revised under new owner Indigo, consists of 100 A320neo and 34 A321neo. The order also includes the conversion of the remaining A319neo to A320neo. With this order, Frontier Airlines fleet has industry-leading fuel efficiency. The fleet is also one of the most modern and young, particularly in comparison to other low-cost carriers,[nt 1] at an average age of 5 years as of 2018.
Dave Siegel took the chief executive officer role in January 2012. Siegel's tenure ran through May 2015, when he left for personal reasons and was succeeded by the company's chairman, Bill Franke, who would manage strategy and finances. In April 2014, Barry L. Biffle was appointed as the company's president, reporting to Siegel; after Siegel's departure, Biffle was charged with managing the company's day-to-day operations.
Beginning in 2001, a new livery was introduced on the airline's new Airbus A319s, with large silver "FRONTIER" titles on the sides of the aircraft, and the airline's "Spirit of the West" slogan, later changed to "A whole different animal." The animal tails were retained, although only one image per aircraft was now used. Though the airline's Boeing 737s remained in the fleet until 2005, none were repainted into this livery.
jetBlue also utilizes various forms of advertising media. They use print, online, and television ads as well as advertisements on popular social media sites including Hulu and YouTube. jetBlue emphasizes a secondary slogan, "If you wouldn't take it on the ground, don't take it in the air" poking fun at competitors with hidden fees, little, or no amenities and what jetBlue considers an unacceptable level of customer service.
In February 2015, Frontier announced that they will begin service to several destinations from Atlanta adding the airport as a focus city. In July, Frontier also began decreasing service from Washington Dulles International Airport removing the airport as a focus city. In early 2016 Frontier announced major route expansion from airports nationwide including Atlanta, Chicago, Cincinnati, Cleveland, Orlando, and Philadelphia. In June 2016, Frontier re-established service to Port Columbus International Airport. In May 2017, the airline announced opening a new crew base in Las Vegas in the fall 2017 to improve operational reliability and potentially create new jobs in Las Vegas. In December 2017, Frontier began service to Buffalo, New York, with service to Denver, Colorado, and Florida, including Miami, Fort Myers, Orlando, and Tampa.
Also in 2010, JetBlue entered into interline booking agreements with South African Airways and American Airlines to facilitate luggage transfers between airlines for passengers with connecting flights on a different carrier. The agreement with American included JetBlue's 18 destinations not served by American and American's 12 international flights out of New York–JFK and Boston Logan. In addition, American gave JetBlue 8 round trips slots out of Washington National in D.C. and 2 out of Westchester, New York. In return, JetBlue gave American 6 round trips out of New York–JFK. The agreement with American Airlines has since ended according to JetBlue's website.