In March 22, 2010, jetBlue turned down incentives from the City of Orlando and announced its headquarters would keep its Forest Hills office,[46][47][48][49] start leasing and using a new office in the Brewster Building in Long Island City, New York.[50][51] in Queens Plaza in Long Island City,[49] move its headquarters there in mid-2012,[52] and start a joint branding deal with New York State using the iconic I Love NY logo.[49]
Various consumer rights organizations and activists called for the creation of a government mandated “Bill of Rights” to protect air travelers from future experiences similar to the one previously described. On February 20, 2007, jetBlue released an apologetic response to the events that had taken place less than a week before with the creation of their Customer Bill of Rights, which offers financial reciprocation if a customer's flight is delayed or cancelled.[99]
In March 2002, Travelocity acquired last minute travel specialist Site59.com.[9] The CEO and founder of Site59, Michelle Peluso, joined Travelocity with the acquisition as senior vice president, product strategy and distribution. Peluso became Travelocity's COO in April 2003 and was then named president and chief executive officer of Travelocity in December 2003.[3] Many members of Peluso's former management team at Site59 were appointed to senior management positions at Travelocity including Jeffrey Glueck (Chief Marketing Officer), Tracey Weber (President, North America), Josh Hartmann (Chief Technology Officer) and Jonathan Perkel (Senior Vice President and General Counsel).[10]
Frontier has a three-tier frequent flyer status program. The tiers are Elite 20K (earned by flying 20,000 Status Qualifying Miles [SQM] or 25 segments in a calendar year), Elite 50K (50,000 SQM or 50 segments), and Elite 100K (100,000 SQM or 100 segments). Elite benefits include free carry-on and checked bags, advance seat assignment and family seating, priority boarding, redemption fee waiver, stretch seating, Discount Den membership, and mileage multipliers.[74]
After making a codeshare agreement with Lufthansa that went into effect in 2010, jetBlue transitioned to the Sabre reservation system used by Lufthansa,[107] enabling the airlines to sell tickets on each other's flights, transfer luggage and passengers between the two carriers, and combine frequent flyer programs,.[108] By making use of JetBlue's North America routes as a feeder network, the agreement put Lufthansa in a position to operate quasi-hubs in New York–JFK and Boston Logan.
Travelocity was created in 1995 through a joint venture between Worldview Systems Corporation and Sabre Holdings. The founding team at Worldview conceived of the idea in 1994 as an extension to their online travel database offering which had been distributed through Sabre, Bloomberg, AOL and many others. The founding team at Worldview joined with distribution partner Sabre in a 50-50 JV that resulted in the development and launch of Travelocity in 1995-1996. The founding members of the Travelocity team, responsible for the conception, development and launch at Worldview were: Steve Baloff (Founder, CEO), Sam Haugh (VP Operations), BD Goel (VP Engineering), Neil Checkoway (VP Marketing), Steve Bengston (VP Business Development), Helen Zia (Editor-in-Chief) and Katherine Chesbrough(CFO). Later in 1996, Worldview's investors (Advanced Publication and Ameritech) sold their stake in Travelocity to a subsidiary of Sabre Holdings and was run by long-time Sabre information technology executive Terry Jones.[4] As one of the pioneers of web-based disintermediation, Travelocity.com was the first website that allowed consumers the ability to reserve, book, and purchase tickets without the help of a travel agent or broker.[4] In addition to airfares, the site also permits consumers to book hotel rooms, rental cars, cruises and packaged vacations.[3]
jetBlue's founders had set out to call the airline "Taxi" and therefore have a yellow livery to associate the airline with New York. The idea was dropped, however, for several reasons: the negative connotation behind New York City taxis; the ambiguity of the word taxi with regard to air traffic control; and threats from investor JP Morgan to pull its share ($20 million of the total $128 million) of the airline's initial funding unless the name was changed.[13]
In 2008, jetBlue partnered with Irish flagship carrier Aer Lingus to allow passengers to switch between airlines on a single ticket for flights with connections in New York–JFK or Boston Logan. Unlike traditional codeshare agreements, the companies cannot sell seats on each other's flights, so customers initiate the purchase on one airline's website and then are transferred to the other site to complete the transaction.[105][106]
Air Charter Bahamas Berry Aviation Bighorn Airways Charter Air Transport Choice Airways Contour Aviation Delta Private Jets Eastern Airlines ExcelAire Great Lakes Air Gryphon Airlines IBC Airways JetSuite L-3 Flight International Aviation Miami Air International NetJets Omni Air International Pacific Coast Jet Pentastar Aviation Phoenix Air PlaneSense Presidential Airways Rediske Air Sierra Pacific Airlines Skymax Superior Aviation Swift Air Tailwind Air Service Talkeetna Air Taxi Twin Cities Air Service World Atlantic Airlines XOJET
After making a codeshare agreement with Lufthansa that went into effect in 2010, jetBlue transitioned to the Sabre reservation system used by Lufthansa,[107] enabling the airlines to sell tickets on each other's flights, transfer luggage and passengers between the two carriers, and combine frequent flyer programs,.[108] By making use of JetBlue's North America routes as a feeder network, the agreement put Lufthansa in a position to operate quasi-hubs in New York–JFK and Boston Logan.
In July 2017, Frontier announced 21 new cities and 84 new routes. These cities include Buffalo, Charleston, S.C., Pensacola, Jackson Hole, Palm Springs, San Jose, Reno, Little Rock, and Tulsa. Destinations that saw a significant bump-up in new service include Austin, Cincinnati, Long Island/Islip, N.Y., Miami, Orlando, Providence, San Antonio, and Tampa.[68]
jetBlue previously had its headquarters at 80–02 Kew Gardens Road,[80] and then in the Forest Hills Tower, both in Forest Hills, Queens, New York City,[81][80] 6 miles (9.7 km) from the current office in Long Island City.[82] In 2001 the airline had announced that it wanted to take 74,000 square feet (6,900 m2) of space in the Forest Hills Tower, and by December 2002 announced that it planned to increase its leased space.
In May 2015, Indigo and Frontier announced the departure of David Siegel as CEO. He had already previously turned over the role of president to Barry Biffle, formerly of Spirit Airlines. Siegel was not immediately replaced. Instead, his duties were split between Biffle and Indigo chairman Bill Franke. Biffle cited operational issues in connection with Siegel's departure.[50]
On January 11, 2007, Frontier Airlines signed an 11-year service agreement with Republic Airlines. Under the agreement, Republic was to operate 17, 76-seat Embraer 170 aircraft for the former Frontier JetExpress operations. At the time the contract was canceled in April 2008, Republic Airlines operated 11 aircraft for Frontier Airlines, with the remaining six aircraft expected to join the fleet by December 2008. With the integration of Republic aircraft, the 'JetExpress' denotation was removed. Subsequent to the cessation of Horizon's services for Frontier in December 2007, all flights operated by Republic were sold and marketed as "Frontier Airlines, operated by Republic Airlines." The first market created specifically for the Embraer 170 was Louisville, Kentucky, which began on April 1, 2007. Service to Louisville was suspended in August 2008 but restarted in April 2010.[citation needed]
On September 9, 2014, Frontier introduced an updated livery,[86] as part of a rebranding that saw the spokesanimals' roles increase. The new livery reintroduced a green "FRONTIER" typeface to the fuselage, featuring the stylized "F" designed by Saul Bass for the original Frontier in 1978. Each aircraft features the name of the animal featured on its tail near the nose of the aircraft for easier identification. Currently about twenty five aircraft in the Frontier fleet feature the new livery.
Nevada-based Allegiant (G4) is a low-cost carrier that flies all Economy Class aircraft to about 100 destinations in 40 US states. On many routes, it only operates a couple times a week, and it typically flies to smaller, regional airports. However, Allegiant's focus cities include a mix of smaller and larger airports, including Bellingham International Airport (BLI), Fort Lauderdale–Hollywood International Airport (FLL), Los Angeles International Airport (LAX), Las Vegas's McCarran International Airport (LAS) and Phoenix–Mesa Gateway Airport (AZA).
Frontier has a three-tier frequent flyer status program. The tiers are Elite 20K (earned by flying 20,000 Status Qualifying Miles [SQM] or 25 segments in a calendar year), Elite 50K (50,000 SQM or 50 segments), and Elite 100K (100,000 SQM or 100 segments). Elite benefits include free carry-on and checked bags, advance seat assignment and family seating, priority boarding, redemption fee waiver, stretch seating, Discount Den membership, and mileage multipliers.[74]
In the March edition of Airways Magazine, it was announced that once jetBlue partnered with Yahoo! and with BlackBerry producer Research in Motion, that the airline would offer free, limited Wi-Fi capabilities on a single aircraft, N651JB, an Airbus A320-232 dubbed "BetaBlue". People access e-mail with a Wi-Fi capable Blackberry, or use Yahoo!'s e-mail and instant messaging with a Wi-Fi capable laptop, while in flight over the US. LiveTV in Melbourne Florida, created and operated the "BetaBlue" prototype. The "BetaBlue" system utilized the bandwidth and infrastructure of defunct Airfone.[32]
According to Martin St. George, senior vice president of marketing and commercial strategy at jetBlue, the new "You Above All" campaign was created to get jetBlue back to their "DNA" and speak to the "core of who we are as a brand". This motto is meant to support their efforts to always put the customer first and "bring humanity back to air travel".[95]
In May 2015, Indigo and Frontier announced the departure of David Siegel as CEO. He had already previously turned over the role of president to Barry Biffle, formerly of Spirit Airlines. Siegel was not immediately replaced. Instead, his duties were split between Biffle and Indigo chairman Bill Franke. Biffle cited operational issues in connection with Siegel's departure.[50]
The initial JetExpress partnership with Mesa ended in January 2004, when Horizon Air was selected to operate the routes. Horizon utilized slightly larger CRJ-700 regional jet aircraft on these routes. In August 2006, Frontier and Horizon ended their partnership.[64] While Frontier was generally pleased with Horizon's operation, the carrier decided that it needed to revisit the agreement and find a provider with additional regional jets to grow the operation. The last of the CRJ-700's was returned to the Horizon Air fleet on November 30, 2007.

Following the February 2007 incident in which the airline was forced to cancel nearly 1,700 flights due to winter storms, jetBlue's board of directors replaced founder and Chief Executive Officer David Neeleman with Dave Barger.[21] He had politicked the board, while Neeleman was busy publicly apologizing. Barger's ascendancy caused widespread demoralization in the ranks.[22] He became JetBlue's new Chief Executive Officer on May 10, 2007.[23] Neeleman, the company's founder and largest individual investor, became a nonexecutive chairman as a result of the change.[24]

On December 13, 2007, jetBlue and Germany-based Lufthansa announced jetBlue's intent to sell 19% of jetBlue to Lufthansa, pending approval from US regulators. Following the acquisition, Lufthansa stated they plan to seek operational cooperation with jetBlue.[30] Lufthansa plans to offer connections to JetBlue flights in Boston, New York (JFK), and Orlando International Airport (no longer a connection).[31]
Denver to Las Vegas Detroit to Denver Chicago to Denver Seattle to Denver Denver to New York Denver to Chicago Atlanta to Denver Dallas to Denver Denver to Phoenix Denver to Los Angeles Houston to Denver Denver to Orlando New York to Denver Denver to Atlanta Phoenix to Denver Denver to San Diego Orlando to Denver Tampa to Denver Denver to San Francisco Denver to Seattle
Various consumer rights organizations and activists called for the creation of a government mandated “Bill of Rights” to protect air travelers from future experiences similar to the one previously described. On February 20, 2007, jetBlue released an apologetic response to the events that had taken place less than a week before with the creation of their Customer Bill of Rights, which offers financial reciprocation if a customer's flight is delayed or cancelled.[99]
On October 13, 2009, the airline unveiled a modification to its livery in commemoration of the upcoming 10th anniversary of the airline in February 2010. Besides a new tail design, the revised livery includes larger "billboard" titles extending down over the passenger windows at the front of the aircraft. The logo word 'jetBlue' will no longer be silver and blue but now a dark, navy blue.[40]
In August 2012, Travelocity faced a viral controversy when it offered a $200 coupon code to attendees at the National Federation of the Blind annual conference in Dallas. After the NFB posted the code on Twitter without mentioning the attendee restriction, Travelocity re-tweeted it without noticing the error but deleted the tweet a day later. After some travel blogs and message boards resposted the code, many ineligible travelers used the code.[30] Travelocity responded by cancelling all trips that used the code who weren't on the list of attendees at the NFB annual conference. This resulted in a barrage of complaints from customers angry to see their trips suddenly cancelled.[31]
In October 2013, Republic Airways Holdings entered into an agreement with private equity firm Indigo Partners to sell Frontier Airlines for approximately $145 million. According to Indigo, the transaction would further Frontier's evolution into an ultra-low-cost carrier.[38] In December 2013, Indigo Partners LLC, through an affiliate, completed the purchase of Frontier Airlines from Republic Airways Holdings. The airline's headquarters will remain in Denver.[46] Republic Airways Holdings subsidiary Republic Airlines no longer flies Embraer 190 aircraft on behalf of Frontier, as of January 1, 2014.
As part of its plan to stay competitive in reaction to the entry of Southwest Airlines into Denver, the company underwent a reorganization early in 2006. On April 3, 2006, Frontier created Frontier Airlines Holdings (FRNT), a holding company incorporated in Delaware to take advantage of favorable tax laws in that state. The corporate headquarters did not leave Colorado.[21]

JetBlue Technology Ventures (JTV) [137] is a wholly owned subsidiary of JetBlue that was established in February 2016.[138] JTV is the venture capital arm of JetBlue that invests in and partners with early-stage startups in the travel, hospitality, and transportation space. Its mission is to improve the end-to-end experience of travelers everywhere. As of November 2018, JTV has invested in 21 startups, including hybrid planes,[139] machine learning algorithms,[140] and ground transportation.[141] Investments range in size from $250,000 to $1 million.[142]
The initial JetExpress partnership with Mesa ended in January 2004, when Horizon Air was selected to operate the routes. Horizon utilized slightly larger CRJ-700 regional jet aircraft on these routes. In August 2006, Frontier and Horizon ended their partnership.[64] While Frontier was generally pleased with Horizon's operation, the carrier decided that it needed to revisit the agreement and find a provider with additional regional jets to grow the operation. The last of the CRJ-700's was returned to the Horizon Air fleet on November 30, 2007.

JetBlue's in-flight options consist of gate-to-gate Fly-Fi service, offering over one hundred channels of DIRECTV, Sirius XM Radio, and movies, and on the Airbus A321, a 15″ interactive video screen which is not available on the rest of the fleet. JetBlue's partnership with Amazon lets customers watch Amazon Prime videos by connecting to Wi-Fi and downloading the Amazon Video app on their mobile phone or tablet. The in-flight WiFi under the "Fly-Fi" network is complimentary on all flights, at speeds of 12–15 megabits per second.
In 2014, Frontier announced it would be transitioning into an ultra-low cost carrier.[47] Frontier will also cut several flights and jobs at their Denver hub and transition them to different markets. On January 16, 2015 Frontier announced that it will close both its Denver and Milwaukee call centers, laying off 1,300 employees and outsourcing the jobs to call center company, Sitel, which operates a large call center for Frontier in Las Cruces, New Mexico.[48] As part of its transition to an ultra-low-cost airline, Frontier Airlines joined Spirit and Allegiant in June 2015 in removing its toll-free telephone number for customer service.[49]
In 2014, Frontier announced it would be transitioning into an ultra-low cost carrier.[47] Frontier will also cut several flights and jobs at their Denver hub and transition them to different markets. On January 16, 2015 Frontier announced that it will close both its Denver and Milwaukee call centers, laying off 1,300 employees and outsourcing the jobs to call center company, Sitel, which operates a large call center for Frontier in Las Cruces, New Mexico.[48] As part of its transition to an ultra-low-cost airline, Frontier Airlines joined Spirit and Allegiant in June 2015 in removing its toll-free telephone number for customer service.[49]
Dave Siegel took the chief executive officer role in January 2012.[62] Siegel's tenure ran through May 2015, when he left for personal reasons and was succeeded by the company's chairman, Bill Franke, who would manage strategy and finances.[62] In April 2014, Barry L. Biffle was appointed as the company's president, reporting to Siegel;[63] after Siegel's departure, Biffle was charged with managing the company's day-to-day operations.[62]
In October 2013, jetBlue introduced Mint, a premium cabin service on transcontinental and select Caribbean flights. The service began in 2014, using the Airbus A321-231 aircraft ordered by jetBlue. These planes are outfitted with winglets, as well as with "lie flat" seats, and moveable partitions that can create small suites on the airplane.[56] Called "Mint" by jetBlue, these planes are configured with 16 business-class seats and 143 economy seats, instead of an all-economy configuration of 190 seats.[57]
On December 13, 2007, jetBlue and Germany-based Lufthansa announced jetBlue's intent to sell 19% of jetBlue to Lufthansa, pending approval from US regulators. Following the acquisition, Lufthansa stated they plan to seek operational cooperation with jetBlue.[30] Lufthansa plans to offer connections to JetBlue flights in Boston, New York (JFK), and Orlando International Airport (no longer a connection).[31]
In February 2012, Frontier Airlines cut five nonstop routes from Milwaukee. This move "reduced Frontier's daily departing flights out of Mitchell International from 32 to 18," or 56%. Frontier announced further layoffs in conjunction with this route change: up to 446 Milwaukee-area employees were affected by the job cuts that occurred between April 15 and April 30, 2012.[37]
On June 22, 2009, Frontier Airlines announced that pending bankruptcy court approval, Republic Airways Holdings, the Indianapolis-based parent company of Republic Airlines, would acquire all assets of Frontier Airlines for the amount of $108 million. Thus, Frontier Airlines would become a wholly owned subsidiary of Republic.[26] However, 5 weeks later on July 30, Dallas-based Southwest Airlines announced that it would be making a competing bid of $113.6 million for Frontier with intentions to also operate Frontier as a wholly owned subsidiary, but that it would gradually fold Frontier resources into current Southwest operating assets.[citation needed]
Frontier took delivery of its first Airbus aircraft (an A319) in 2001 and simultaneously launched with it DirecTV in-flight television along with a new company livery. Frontier Airlines was the launch customer[20] of the Airbus A318 in 2003. In mid-April 2005, Frontier officially became an all-Airbus fleet, retiring its last Boeing 737.[citation needed]
In an effort to focus on regional contract flights for major carriers, Republic Airways Holdings announced in January 2012 its intention to sell or spin off Frontier.[38][39] On January 26, 2012, Republic Airways Holdings appointed former US Airways and Gate Gourmet CEO David Siegel as President and CEO of Frontier Airlines. Republic also added new senior officers for Frontier's finance and commercial team, among other changes in the executive leadership team. Siegel and other Frontier executives moved to Denver where Frontier is headquartered in order to facilitate management of all aspects of Frontier during its separation process from Republic and continue its transformation into an ultra-low-cost carrier.[13]
Also in 2010, JetBlue entered into interline booking agreements with South African Airways[109] and American Airlines[110] to facilitate luggage transfers between airlines for passengers with connecting flights on a different carrier. The agreement with American included JetBlue's 18 destinations not served by American and American's 12 international flights out of New York–JFK and Boston Logan. In addition, American gave JetBlue 8 round trips slots out of Washington National in D.C. and 2 out of Westchester, New York. In return, JetBlue gave American 6 round trips out of New York–JFK. The agreement with American Airlines has since ended according to JetBlue's website.[111]
In 2014, Frontier announced it would be transitioning into an ultra-low cost carrier.[47] Frontier will also cut several flights and jobs at their Denver hub and transition them to different markets. On January 16, 2015 Frontier announced that it will close both its Denver and Milwaukee call centers, laying off 1,300 employees and outsourcing the jobs to call center company, Sitel, which operates a large call center for Frontier in Las Cruces, New Mexico.[48] As part of its transition to an ultra-low-cost airline, Frontier Airlines joined Spirit and Allegiant in June 2015 in removing its toll-free telephone number for customer service.[49]
In December 2016, a winter weather event disrupted fleet operations, causing Frontier to delay or cancel up to 70% of their flights during the peak of the crisis, many without any advance notice. On the weekend of December 17, the storm caused major delays at Frontier's Denver hub, and the effects of the storm were felt throughout the fleet.[59] Flights were delayed or canceled at airports across the country, as in some cases, planes were ready to depart, but there were no rested flight crews available to service the flight.[60] The head of Frontier's pilot's union issued a statement criticizing the companies' handling of the event, comparing the airline to a "house of cards".[61] Frontier received over 30,000 refund requests for canceled flights resulting from the event.[citation needed]
In 2008, jetBlue partnered with Irish flagship carrier Aer Lingus to allow passengers to switch between airlines on a single ticket for flights with connections in New York–JFK or Boston Logan. Unlike traditional codeshare agreements, the companies cannot sell seats on each other's flights, so customers initiate the purchase on one airline's website and then are transferred to the other site to complete the transaction.[105][106]
×